Experiential Learning @ Malaysia Airlines | Asia Pacific University (APU)

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Experiential Learning @ Malaysia Airlines

Managing an airline is never an easy task, but we are glad to hear that our students gained insights on the fundamental yet essential skills in airline management.
Recently, a group of students, under the guidance of lecturers from the School of Marketing & Media (SoMM), conducted an out-of-classroom visit to the Malaysia Airlines Academy, to gain industrial experience on various aspects within airline management – ranging from facilities management, operations, flight capacity planning, marketing to crisis management.
At the visit, students were brought on a tour within the training facilities, in which they were briefed on the historical development growth of the Malaysian airline's industry, while walking through the aircraft simulator. Essential operational knowledge such as the categories of facilities available, cabin crew etiquette and training process, as well as the marketing strategies taken by Malaysia Airlines over the years. Apart from domain knowledge, our students also witnessed an emergency and evacuation training, while they had the opportunity to learn on the necessary steps taken when it comes to an emergency that happens during flight.


The visit that was initially planned to take place over 2 hours was extended to a 3-hour session, as our students demonstrated an exceptional level of enthusiasm during the Q & A session with the facilitators from Malaysia Airlines Berhad. Quite a handful of our students have expressed interest to work in the airline management industry and were ready to explore upcoming internship and career opportunities with Malaysia Airlines. It was an amazing experience for the students, and they do look forward to upcoming visits to various tourism entities, as part of their studies!