Industrial Design & Brand Management | Asia Pacific University (APU)

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Industrial Design & Brand Management

Design lies behind everything we buy, use and desire. Good design is attractive, useable and practical and also sells.

Good designers combine aesthetics with functionality, communications with entrepreneurialism, visual communications capability with effective written and spoken communications and the ability to work and empathise with others.

Designers work on everything from household products to industrial ones, from advertisements to any visual communication, from small to massive projects, for themselves and for large corporations.

Every time you buy something a designer has been involved in creating it and promoting it. What you buy may have been made in one country, but has usually been designed in UK, Europe or USA. The net flow of payments for licences and royalties of designs from manufacturing countries such as China to UK is massive. British designers are amongst the leading designers in the world and have developed their expertise in UK Universities such as Staffordshire University.

Now you can experience the advantages of studying design with Staffordshire University in Malaysia. The Degrees offered by APIIT have the same curriculum as at Staffordshire University in the UK. They will develop your abilities to work on your own and in a team in initiating and creating a wide range of products and promotional activities, including advertisements for print, broadcast, and online as well as display packaging and other promotional support tools.

Many of the world’s most iconic and recognizable designs originate in the UK. Think of the UK Union Jack flag to be found on clothing and cars, the easily recognizable MINI car, the London Underground map which has been copied by rail systems around the world and London buses.

You may want to equip yourself for a career in pretty much any sector that requires a certified Designer. Whatever the case, you’ll find we’ve an industry-leading course for you.


BA (Hons) Product Design
Take a look at this programme if you see yourself designing everything from toys, lighting and furniture to household goods and consumer technology.

BA (Hons) Transport Design
This programme could be for you if you’d like to design anything from that next awe-inspiring sports car to that ecofriendly bus, beautifully compact city car or cutting-edge mountain bike.

BA (Hons) Advertising & Brand Management
If advertising, designing strategies and campaigns and the branding of all types of products interests you, then this degree is for you. Advertising and Brand Management graduates are equipped to enter the world of brand communications on various levels. You’ll find our graduates in both client and agency sides, working as art directors, designers, copywriters, account managers, account executives, brand managers, marketing managers, planners and PR executives.