Business, Management, Marketing, Media,Tourism & International Relations | Asia Pacific University (APU)

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Business, Management, Marketing, Media,Tourism & International Relations

In an era of global transformation the demands placed upon business leaders to provide leadership and insights have become imperative. The Business School at APU prepares students for a role that gives them an industry relevant edge. At the School of Business & Management at APU, we continually demonstrate high quality international curriculum through our portfolio of Business Management, Accounting and Finance Degrees at both undergraduate and post graduate levels. With a mission to develop global ready graduates, our teaching faculty engages in industry relevant research that embodies academic rigour and forward thinking to prepare our graduates towards a rewarding career.

The Aims of the APU Business, Management, Marketing, Media, Tourism & International Relations Programmes are to:

  • Facilitate your progression, both academic and practical, by developing knowledge, key skills and the capacity for independent and lifelong learning.
  • Develop your skills in innovation, ingenuity and integration as well as problem-solving and decision-making in a business context which reflects the particular focus of the programme e.g. Business Management, Human Resource Management, International Business Management, E-Business, Tourism and Marketing.
  • Maintaining effective communication skill.
  • Help you develop a Personal Development Portfolio to support your career aspirations.
  • Provide a stimulating and accessible course of study that gives you a sound grasp of business knowledge & analysis and contemporary business issues which you can develop and apply in your future employment.
The Five "I"s Model

1: INNOVATION

through the design of curriculum, the module content and the learning approaches

2: INTEGRATION

through developing your capabilities to interrelate knowledge and to work in multidisciplinary teams

3: INFORMATION

through developing your knowledge and also your abilities to communicate effectively and persuasively

4: INTERACTIVITY

through the use of group work to develop your teamwork skills and through the use of technology to achieve interactivity of devices and people

5: IMAGINATION

in relation to new products, ideas, applications and solutions


Business, Management, Marketing & Tourism & International Relations Programmes


Undergraduate Study Areas: