BA (Hons) in Business Management with a specialism in E-Business | Asia Pacific University (APU)

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BA (Hons) in Business Management with a specialism in E-Business

Duration:
3 Years (6 Semesters)

Awarded by:
APU, Malaysia

Intakes:
17 Mar 2021 | 31 May 2021
21 Sep 2021

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

 


MORE THAN JUST A BUSINESS MANAGEMENT DEGREE

APU's BA (Hons) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

Digital Transformation for IR4.0


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-LEVEL• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC• 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0).
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA

• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU/APIIT Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
 
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.5
• TOEFL IBT : 46-59
• Pearson (PTE) : 42
• MUET : Band 4

For more information please click HERE


PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

  • An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
  • A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
  • Exposure to theoretical and practical issues of conducting business over the internet and the Web.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

COMMON MODULES

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialise in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-l eading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

COMMON MODULES

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP System

SPECIALISED MODULES

  • E-Business Management
  • E-Commerce
  • Digital Marketing
  • Operations Management
  • Creativity and Innovation

ELECTIVE MODULES (CHOOSE 2)

  • Managing Finance OR Financial Management
  • Critical Thinking in Management OR
    Multimedia Application

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business ecosystem, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

  • Strategic Management
  • Enabling Technologies for Digital Marketing

SPECIALISED MODULES

  • E-Business Project
  • E-Business Procurement
  • Contemporary Management
  • Global Marketing
  • Investigation in E-Business
  • Managing Change
  • Digital Strategy and Analytics

ELECTIVE MODULES (CHOOSE 2)

  • Corporate Finance OR Building Customer Relationships
  • Integrated Marketing Communications OR
    Retail Marketing Management

MQA COMPULSORY SUBJECTS*

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.


CAREER OPTIONS

  • New Business Development Manager
  • Marketing Manager
  • E-Business Consultant
  • Technoprenuer
  • Online Marketing Specialist
  • Digital Advertising Specialist
  • Digital Marketing Manager
  • Sales and Marketing Manager
  • E-Commerce Specialist
  • Digital Marketing Analyst
  • Web Analytics Manager
  • Social Media Evangelist


COURSE FEES

Malaysian Students

International Students

Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

Year 1: RM 28,600 (USD 7,330)
Year 2: RM 29,700 (USD 7,615)
Year 3: RM 29,900 (USD 7,670)
Total: RM 88,200 (USD 22,615)

​* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(R2/345/6/0753)(08/25)(A6223)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.