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BA (Hons) in Business Management with a specialism in Digital Leadership
Duration: | Award: | Intakes: |
APU-DMU Dual Degree Programme |
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This programme is specifically designed to provide students with:
- A broad range of digital technologies, knowledge and skills for digital business transformation and nurture digital leaders or e-entrepreneurs for the future economic.
- Necessary knowledge and contents on the most in-demand skills in digital leadership, namely digital transformation, digital marketing, digital execution, digital finance.
Admission Requirements:
| General Requirements | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent |
| A-LEVEL | • 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| DIRECT ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA | • Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board) |
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
ENGLISH REQUIREMENTS
International Students
| Programmes | General Requirements |
BA (Hons) in Business Management | • IELTS : 5.5 • TOEFL IBT : 46-59 • Pearson (PTE) : 42 • MUET : Band 4 |
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.
Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
What You Will Study:
| DEGREE LEVEL 1 |
Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Common Modules |
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| DEGREE LEVEL 2 |
Students will be exposed to more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the future digital workplace.
| Common Modules | Specialised Module |
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| Elective Modules (Choose 2) | |
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| INTERNSHIP (16 WEEKS) |
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
| DEGREE LEVEL 3 |
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalisation in business world. Students will gain solid understanding on the contemporary phenomena of digitalisation, mechanisms for analysing the implications of digitalisation, and the solutions to deal with change in complex environment. A final year project requires them to explore a topic individually in which they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
| Common Modules | Specialised Module |
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| Elective Modules (Choose 2) | |
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Note: The specialism will appear only in the academic transcript.
| MQA Compulsory Subjects* |
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency) |
Career Options:
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Course Fees:
| Malaysian Student Fees | International Student Fees |
Year 1: RM 28,200 | Year 1: RM 28,600 (USD 7,150) |
* Fees stated above do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA Accreditation:
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(R2/345/6/0753)(08/25)(A6223) |
| All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |
