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Bachelor of Arts (Honours) in Business Management
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APU-DMU DUAL DEGREE PROGRAMME
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MORE THAN JUST A BUSINESS MANAGEMENT DEGREE
 | You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Business Management will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI. |
ADMISSION REQUIREMENTS
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA | • Successful completion of the APU Diploma or |
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
| ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS : 5.5 |
PROGRAMME OUTLINE
This programme is specifically designed to provide students with:
- An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
- An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic business contexts.
- Exposure to the areas of modern Business Management and how these work in concert to produce competitive organisations.
- A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into business management issues.
DEGREE LEVEL 1 |
Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
COMMON MODULES | |
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DEGREE LEVEL 2 |
Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further research.
COMMON MODULES | |
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SPECIALISED MODULES | |
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ELECTIVE MODULES (CHOOSE 1) | |
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INTERNSHIP (16 WEEKS) |
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3 |
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
COMMON MODULES | |
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SPECIALISED MODULES | |
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ELECTIVE MODULES (CHOOSE 2) | |
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MQA COMPULSORY SUBJECTS* |
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(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.) | |
CAREER OPTIONS
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PROFESSIONAL RECOGNITIONS
Upon completion of Bachelor of Arts (Honours) in Business Management, students are eligible for exemptions in the below Professional Recognition of APU Degree Programmes.
| The Malaysian Institute of Chartered Secretaries and Administrators (MAISCA) |
APU degrees enable graduates to satisfy educational requirements of professional registration. Upon successful completion of Bachelor Degrees in Business Management, Human Resource Management and International Business Management, students are eligible for 9-10 subjects (out of 16 subjects) exemption from the MAICSA Professional Diploma in Corporate Administration (PDCA) and MAICSA International Qualifying Scheme (IQS). The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) was founded in 1959 as an affiliated body to The Institute of Chartered Secretaries and Administrators (ICSA) in the United Kingdom. It is now one of the nine Divisions of ICSA worldwide, having achieved a Division status in 2001. Malaysian Government has gazetted MAICSA as a prescribed body under Section 139(A) of the Companies Act 1965, which means that Associate and Fellow members of MAICSA can automatically act as company secretaries without having to apply for a licence from the Companies Commission of Malaysia (CCM). | |
| Malaysian Association of Company Secretaries (MACS) |
Upon successful completion of Bachelor Degrees in Business Management, Human Resource Management and International Business Management, graduates are eligible for 10 papers (out of 16 papers) exemptions from Malaysian Association of Company Secretaries’ Professional Examination. Malaysian Association of Company Secretaries (MACS) is an independent, self-regulating local professional body established and registered under the Societies Act 1966 on the 30th November 1989 and has been an approved body under Fourth Schedule of the Companies Act, 2016. Fellows and full members of the Association are qualified to practise as Certified Company Secretaries. | |
| Chartered Institute of Management Accountants (CIMA) |
Upon successful completion of Bachelor Degrees in Business Management and International Business Management, graduates are entitled to a 4-paper exemption out of 16 papers from Chartered Institute of Management Accountants (CIMA). CIMA is the world’s largest professional body of management accountants. Its unique blend of management accounting, financial accounting and business-focused subjects produces competent and confident Chartered Global Management Accountant who can lead their organisations to sustainable success |
APU - LEADING DIGITAL TRANSFORMATION IN BUSINESS, MANAGEMENT & MARKETING
The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy
As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organisation.
| “Every Business is Becoming a Technology Business” - Manju Bansal - Digitalist Magazine - 2018 |
| "By 2025, the total number of digital skills required by workers to perform their jobs is projected to increase over 6 times – from one billion skills today to 6.8 billion skills." - APAC Digital Skills Index - 2020 |
| “As digital technologies become more prevalent, the digital economy will become the foundation of the modern economy. Accelerating the digital economy is no longer an option but crucial for Malaysia.” - Malaysia Digital Economy Blueprint - 2021 |
| “The digital economy is expected to continue its significant contribution to the country this year, based on an estimated 19.1 per cent contribution to the GDP in 2019 by the Department of Statistics Malaysia, following a forecast of 6.7 per cent economic growth for 2021 by the World Bank. With the launch of MyDIGITAL, the expected contributions from the digital economy towards the GDP is an estimated 22.6 per cent by 2025.” - Malaysia Digital Economy Corporation (MDEC) - 2021 |
For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalisation has been possible because of technology. Anyone can now do business anywhere in the world with use of high-speed internet, connectivity and presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalisation of businesses.
RISE OF E-COMMERCE – BUYING & SELLING WITHOUT BORDERS
As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.
COURSE FEES
Malaysian Students | International Students |
Year 1: RM 31,000 | Year 1: RM 32,000 (USD 8,000) |
* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION
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(R2/0414/6/0087)(08/25)(A6223) |
| All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |
Business & Management Degree Programmes |
- Bachelor of Arts (Honours) in Business Management with a specialism in E-Business
- Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership
- Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics
- Bachelor of Arts (Honours) in Human Resource Management
- Bachelor of Arts (Honours) in International Business Management