Portfolio Development Programme

MODULE NAME: Drawing Development and Exploration

Synopsis

In this module you will be able to explore and expand a range of art and design drawing skills that will lead to the development of a good portfolio that demonstrates the use of a range of media and processes. You will be expected to continue the work developed during taught sessions through further tasks that will enable you to build and collate various artworks from other media besides drawing, such as: photography of 3D physical model, digital artwork, sketches, research, writing, illustration, painting, material research, and more.

Objectives

The objectives of this module are to:

• Prepare for working in a design environment, observing health and safety requirements and understanding responsibilities when developing creative skills.
• Create awareness about the importance of a portfolio when studying and working in creative areas -from degree to employment.
• Provide the fundamental art and design skills for the entry requirement of the degree programs.
• Enhance your knowledge of creative practice relating to art and design and associated employment routes.
• Prepare you in the management of your own creative development.​

What is a portfolio? 

Portfolio is a compiled documentation of your artwork which might include sketches, drawings, illustration, painting, photography of your 3D artwork, writings, andmany more.

Why do I need to submit Portfolio?

It is to measure how far you have learnt about art and design field, and it is also for the entry requirement for the BA (Hons) in Industrial Design, BA (Hons) in Visual Effects, BA (Hons) in Animation and BA (Hons) in Digital Advertising degree programmes.

Why do I also need to be interviewed to get into the degree programme?

Because we need to find out about your interest and potentiality related in design particular field.



I only have ‘O’ Level qualification and I don’t have a portfolio, what should I do?

You have to take the Design Foundation Programme before enrolling into the Design Degree Programme.



What if I already have a qualification of ‘A’ Level, but I still don’t have a portfolio?

We are offering a Portfolio Development Programme for students who require an insight to art & design field, and students are required to build their own portfolio as an outcome of the programme.

How long is the duration of the short course?

The short course will take 6 weeks to complete.

Content Outline of the Module

Description of Projects

• Your work should be presented in a professional way, with supporting written material that justifies your choices and contextualises the work – this may be in the form of annotations, short case studies, essays or reports. Your tutor will guide you regarding the requirements for each brief.
• Your work must be put arranged in a portfolio suitable for presentation at interviews.
• If you are aiming for Product Design, you will be required to create a drawing project of “New Personal Communication Device”.
• If you are aiming for Transport Design, you will be required to create a drawing project of “New Personal Transportation Device”.
• If you are aiming for Animation, you will be required to create a storyboard of “Thinking Outside of the Box”. You should imagine a matchbox and a single match next to it. Visualise how the match gets back in the box. Remember the match is a character that has a need to get back into the box for a reason.
• If you are aiming for Visual Effects, you will be required to create a perspective drawing project of “Environment Design”. The drawing must include an environment in a traditional market with people selling and buying on the scene. Please consider the use of perspective techniques for expressing your ideas.
• If you are aiming for Digital Advertising, you will be required to create a concept drawing project of “Magazine Advertisement”. The drawing must include an energy drink product and all the visual concepts associated with it.

You will need a variety of drawing media, your tutor will advise you, but it will typically comprise:

• A range of pencils of different grades
• Eraser
• Ruler (steel rule is best for cutting)
• Color pencils
• Watercolors and brushes
• Sketchbooks - A3 size minimum
• Cutter and cutting mat
• Glue and/or double-sided tape