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industrial visit

An Innovative Visit

“Exploration is the engine that drives innovation. Innovation drives economic growth.” - Edith Widder

In order to expose students towards the array of innovative ideas, the Technology Management (TM) cluster of APU School of Technology organized an industrial visit to International Business Machines (IBM) Client Innovation Center in Cyberjaya, Selangor to equip students with the latest knowledge and innovative technology. 23 students from various technology specialisms were accompanied by Mr. Mohammad Namazee and Mr. Jerry Chong.

The visit to IBM CIC began with a welcoming speech by Mr. Yogeswaran, Team Leader for Global Shared Services Department who introduced the organization business units and their operations throughout the globe, providing students with the desired qualities of graduates that a fortune 500 company demands.

Students were then taken through a technical hands-on session by Mr. Mohammad Rizk and Mr. Musharraf, Senior Business Intelligence Architects in charge of IBM’s Artificial Intelligence system, Watson. The session educated students regarding this high impact revolutionary A.I technology in the ever-changing industry.

   

Overall, students had a positive feedback about the visit, widening their awareness on Artificial Intelligence and IBM itself. This aligned with the objective of the visit to expose students to a real-life working environment as an IT professional, as well as to equip them with the knowledge and understanding about the current and latest technology.

An Adventerous Experience

The Tourism Management students from School of Marketing and Management (UC2F1801TRM) successfully conducted another “Adventure and Extreme Sports Tour” to Ulu Slim for White Water Rafting, in which the planning, execution and management of the tour were done by the students as part of their out-of-classroom training for the Retail Travel Operations module.

Through the exhilarating trip, students acquired the retailing skills in travel operations; upon the completion of the tour, they now have knowledge in arranging attractive tour packages and grasping the real notion of adventure and extreme sports tourism, while understanding the overall landscape of the retail tourism industry. A total of 32 students were their “customers” this round, where the organizing committee learnt how to deal with customer expectations, purchasing and selling of tickets, reservation of seats – all these provided them with a practical learning experience that is required for successful tour operators in their careers.

The White Water Rafting site is located only 1 hour 30 minutes from Kuala Lumpur near Ulu Slim village. Along the journey, the participants enjoyed and relaxed their mind with the beautiful hills and the serene environment of the aborigine’s village. This tour boasted many exciting features and activities and perfect for those who want to escape from the hustle and bustle of city life. Moreover, it provided a truly remarkable experience and the best extreme exposure for the participants.

   

Overall, this trip allowed participants to gain great experience and invaluable practical knowledge. The participants for the tour were APU students from various countries such as Seychelles, China, Brunei, Japan, Nigeria and Yemen, who came together and made this tour lively and successful.

An Epic Adventure to Ipoh

In order for one to be successful in the tourism industry, an in-depth understanding of tour locations and its history and geography are required. In view of this, the Tourism Management students from the School of Marketing and Management (SOMM) recently conducted an “Adventure and Recreational Tour” to the Tempurung Cave and Kellie’s Castle, two of Perak’s most popular tourism destination located near Ipoh – the capital city of the state.

Tempurung Cave, known as the oldest cave in Malaysia and this natural wonder is situated in Gopeng, Perak. This cave is lauded as the largest limestone cave in Peninsular Malaysia. Meanwhile, Kellie’s Castle is an unfinished and ruined mansion. It was built by a Scottish planter named William Kellie-Smith. This old building is now a popular local tourist attraction with its own majestic look. Boasting many exciting features and activities, both places are perfect for those who want to escape from the hustle and bustle of city life. Trip to Gua Tempurung and Kellie’s Castle had provide a truly remarkable experience and the best exposure for the participants.

The main objective of this trip was for Tourism Management students to learn the retailing skills in travel operations. After the completion of the tour, the students have acquired the skill to arrange attractive tour packages and grasped the real concept of adventure and heritage tourism. This tour has also benefited the tourism students in terms of understanding the business strategies behind tour operations.

 

Overall, this trip has allowed participants to gain great experience and invaluable practical knowledge. The participants for the tour were APU students from various countries such as China, Uzbekhistan and Kazakhstan who together made this tour energetic and successful.

An Interactive Learning Experience for Computer Games & Visual Effects Students

As part of their effort in equipping APU students into the workforce community, APIIT’s School of Media, Arts & Design (SoMAD) recently organized an industrial visit to the Streamline Studios, one of the well-established game development companies in Malaysia and worldwide for the Computer Games Development (CGD) and Visual Effects (VFX) students. This visit was coordinated and managed by our lecturers from SoMAD, with aims to introduce students to the working culture and environment in the studio.
 
During their visit, our students had a chance to talk to some of the masterminds behind internationally-renowned video game titles such as Street Fighter V, Final Fantasy XV and BioShock Infinite. Some of the highlights in this visit were the introduction to international game projects the studio was working on, as well as a sharing session that provided students with an insight of skills required to develop a career in the creative games and visual effects industry. Speakers at Streamline Studios also shared some tips and tricks of becoming a good games designer, alongside their valuable experience developing games for multinational companies over the years.
 
An extra bonus was gained as the visiting group met some of the APU alumnus, who are now working at the studio as game developers. It was a fruitful trip as it broadened the horizon of students from both CGD and VFX in this gaming industry, apart from having an enjoyable afternoon with these game experts.

A Trip Down Memory Lane

“It is important for all of us to appreciate where we came from and how that history has really shaped us in many ways that we might not understand” - Sonia Sotomayor
 
Tourism Management students from APU recently organized an excursion to the National Museum, to explore more about history and archaeology in Malaysia. The group was fortunate to have Capt. Lee EK, a retired pilot from Malaysia Airlines and now a volunteer for the museum, to bring them around for a 2-hour walking tour.
 
Under Capt Lee’s interesting elaboration of stories of the past, students enjoyed the trip down memory lane and explored the history of Malaysia at the four galleries – Prehistory Gallery, Malay Kingdom Gallery, Colonial Era Gallery and Malaysia Today. Through an exciting and innovative approach, Capt Lee guided students through the stories about the Malayan Emergency, the struggle for independence, the formation of Malaysia, the political system and the economic development of Malaysia.
 
   
 
History does not need to be boring; our students enjoyed the excursion and became more interested in learning about history. These knowledge are beneficial for them, the aspiring tourism professionals of the future.


Visit to the 'Execution by Hunger: Holodomor 1932-1933' Exhibition

As part of their out-of-classroom experience, a total of 47 students and 4 lecturers from the International Relations (IR) and Media programmes visited the exhibition of ‘Execution by Hunger: Holodomor 1932-1933’ which was held at the University of Malaya Art Gallery recently. The exhibition, supported by the embassy of Ukraine in Malaysia, was coordinated by the Ukraine 3000 International Charitable Fund, to highlight the gruesome effect of a man-made famine against the Soviet-Ukrainian people under the dictatorship of Joseph Stalin. 
 
The Holodomor or also referred to as the Great Famine has been long ignored by the international society and to bring light and recognition to the event, Ukrainian Government has organised similar exhibitions all around the world such as Canada, the United Kingdom and the United States. 
 
Throughout the visit, the IR and Media students were exposed to the reality and adversity of the Holodomor which had caused the death of estimated 6-7 million people. The students had the opportunity to gain knowledge from a historic documentary produced based on the first hand experiences of the survivors of the Holodomor, which detailed how Ukrainian farmers were forced to give up their crops for taxes. As a whole, the exhibition allowed students to understand the plight of victims and at the same time learn about the history of the Holodomor and its effect on Ukraine today.
 
One of the aims of IR as a discipline is to understand the struggles of the past and try to prevent it from occurring in the future. We appreciate this opportunity created for the students by the lecturers and hope that APU’s IR and Media students were able to learn from the mistakes of Stalin’s regime, thus appreciate the value of human rights and social justice in the world to be ‘better leaders of the future’.

Visit to the 'Syria, Yemen, Iraq: The Risk of Forever Being Lost' Photo Exhibition

"Peace is a daily, a weekly, a monthly process, gradually changing opinions, slowly eroding old barriers, quietly building new structures." -  John F. Kennedy
 
We are pleased to share that a total of 24 students and 3 lecturers from the International Relations and Media programmes attended the ‘Syria, Yemen, Iraq:  The Risk of Forever Being Lost' photo exhibition recently, which was organised by the Islamic Arts Museum Malaysia (IAMM) in collaboration with the International Committee of the Red Cross (ICRC). The visit was an initiative to allow participants to have an out-of-classroom experience with regards to the subject matter of peace, war and conflict.
 
The exhibition illustrates the degree of destruction resulted from the armed conflicts taking place in Syria, Iraq and Yemen. The display was divided into four sections: Religious Edifices, Commercial Structures, Social Dwellings and Historical Monuments. The exhibition is an attempt by IAMM and ICRC to record the before and after destruction and recollect the memories of world shared heritage.
 
Throughout the visit, the IR and Media students were exposed to the enormity of the on-going crisis and to ponder upon what the world have lost. The students learned how cultural heritage sites and historical properties have been destroyed due to the civil war and armed conflict in the Middle East and the Levant. The display also benefited the students as they are now able to understand that armed conflicts within and between states not only results in devastating reports of deaths and increase of asylum seekers but also demolishes cultural heritage and identity.
 
Often time during conflict, we see the enduring power of heritage to heal and build peace. In 2011, during the Arab Spring protests in Egypt, a group of young men from different background formed a human chain outside the main gates on Tahrir Square in an attempt to protect the National Museum from looters. The event showed how heritage could be a powerful tool for peace, and must be protected. Hence, we appreciate this opportunity created for the students by the lecturers and hope that in the future, APU’s IR and Media students will uphold the value of heritage as the symbol of peace and participate in the efforts to save and protect cultural heritage in every corner of the world.

Embracing Nature

The best way to learn something is to experience it. In view of this, International Students & Tourism students from the APU School of Marketing & Media (SoMM) embarked on a field trip to Dark Caves and Royal Selangor, to discover nature, learn about geography and experience real-life tour centre management recently.
The students had a wonderful and enlightening experience, as they discovered something new; for instance, at Royal Selangor, they discovered the tin mining history and they were thrilled to know that Malaya was the largest producer of tin. Besides, the ecological significance of Dark Caves, that houses an ancient animal community of 100 million years old, including 200,000 bats of different species, amused the students and enhanced their awareness of nature preservation.
 

 

As the students walked through the magnificent cave formations – stalactite, stalagmite, flowstone, cave pearls, cave curtains, column and gour pools as well as witnessing the pewter making process, each of them returned with their own amazing story to tell. 
Field trips like this that enables students to experience and learn at the same time is one of the most effective way to enhance knowledge discovery and application. At the end of this trip, we sincerely hoped that the knowledge gained are able to lead to open mindsets and better general knowledge among our students.

Field Trip to Public Bank

Classroom learning alone is inadequate to mould the students’ knowledge of their selected field of studies. Exposure to real life industries through the lens of theoretical knowledge and concepts acquired in classroom will bring into the equation a complete learning experience. Recently, School of Management organised a field trip to Public Bank headquarters at Menara Public Bank, Jalan Ampang, Kuala Lumpur. A total of 40 students from International Business Management and Human Resources Management programmes have participated in the industrial visit by Mr Kantharow Apparavu, and Ms Mazuwin bte Haja Maideen.

Three Public Bank staff members briefed the students about three core areas in banking operations: Human Capital Management, Retail Financial Services and Banking Operations. The students were also given a tour of the frontline operations, and the Department of Treasury. The visit enabled the students to relate their theoretical knowledge to practical aspects, such as product development, marketing, communication flow and network, certification to key industrial standards, and resolution of customer claims.

 

The visit was successfully concluded with a brief speech of appreciation given by our representative to acknowledge Public Bank efforts in the informative sessions, and their hospitality and guidance throughout the visit at Menara Public Bank.

Excursions to Royal Selangor Club

As part of the Sports Centre Management and Sports Tourism module, APU School of Marketing & Media organized an excursion for students of the BA (Hons) in Tourism Management programme. The group visited the Royal Selangor Club (Sports Annexe) in Bukit Kiara.

As part of their visit, club executive, Ms. Venny, provided an extensive briefing on the club’s structure, membership, activities and patronage, followed by a walkabout that demonstrated the facilities of the 133-year-old club. The visit provided students with first-hand experience, knowledge and understanding of the overall management and operations of a sports club.

We are glad to share several positive feedbacks obtained from the students who visited, as below:

“The visit to RSC made me help understand the concept of a sports club and how they run the business. It was an interesting experience and the briefing by Ms Venny was good.” – Miftah Krakatau (Indonesia)

“I had the opportunity to personally observe the facilities and services offered by a prestigious club in Kuala Lumpur.” – Abdullah Rashwan (Maldives)

“The visit helped us to know how a sports club run their business and this will help me in my career in the future” – Abdullah Ahmed (United Arab Emirates)

“I am impressed with the way the club provides not only a number of facilities and services to its members but also for leisure and dining. We had an opportunity to dine in. The food was awesome!” – Ainur Fatihah Zailani (Malaysia)

“What an eye opener for me. Have learned a lot from this trip as it brings benefit to society.” – Kong Huey Qian (Malaysia)

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