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Field Trip to Public Bank

Classroom learning alone is inadequate to mould the students’ knowledge of their selected field of studies. Exposure to real life industries through the lens of theoretical knowledge and concepts acquired in classroom will bring into the equation a complete learning experience. Recently, School of Management organised a field trip to Public Bank headquarters at Menara Public Bank, Jalan Ampang, Kuala Lumpur. A total of 40 students from International Business Management and Human Resources Management programmes have participated in the industrial visit by Mr Kantharow Apparavu, and Ms Mazuwin bte Haja Maideen.

Three Public Bank staff members briefed the students about three core areas in banking operations: Human Capital Management, Retail Financial Services and Banking Operations. The students were also given a tour of the frontline operations, and the Department of Treasury. The visit enabled the students to relate their theoretical knowledge to practical aspects, such as product development, marketing, communication flow and network, certification to key industrial standards, and resolution of customer claims.

 

The visit was successfully concluded with a brief speech of appreciation given by our representative to acknowledge Public Bank efforts in the informative sessions, and their hospitality and guidance throughout the visit at Menara Public Bank.

Excursions to Royal Selangor Club

As part of the Sports Centre Management and Sports Tourism module, APU School of Marketing & Media organized an excursion for students of the BA (Hons) in Tourism Management programme. The group visited the Royal Selangor Club (Sports Annexe) in Bukit Kiara.

As part of their visit, club executive, Ms. Venny, provided an extensive briefing on the club’s structure, membership, activities and patronage, followed by a walkabout that demonstrated the facilities of the 133-year-old club. The visit provided students with first-hand experience, knowledge and understanding of the overall management and operations of a sports club.

We are glad to share several positive feedbacks obtained from the students who visited, as below:

“The visit to RSC made me help understand the concept of a sports club and how they run the business. It was an interesting experience and the briefing by Ms Venny was good.” – Miftah Krakatau (Indonesia)

“I had the opportunity to personally observe the facilities and services offered by a prestigious club in Kuala Lumpur.” – Abdullah Rashwan (Maldives)

“The visit helped us to know how a sports club run their business and this will help me in my career in the future” – Abdullah Ahmed (United Arab Emirates)

“I am impressed with the way the club provides not only a number of facilities and services to its members but also for leisure and dining. We had an opportunity to dine in. The food was awesome!” – Ainur Fatihah Zailani (Malaysia)

“What an eye opener for me. Have learned a lot from this trip as it brings benefit to society.” – Kong Huey Qian (Malaysia)

International Relations Students Attended Seminar on The Muslim World

A total of 18 students and 5 lecturers from the International Relations programme attended a seminar titled ‘The Muslim World, Present and Future: Regional Powers, Terrorism and Religious Extremism,' co-organised by University Teknologi Malaysia (UTM) and Asia West East Institute (AsiaWE) earlier this month at UTM Campus, Jalan Semarak in Kuala Lumpur. This field trip was organised by Mr. Kennimrod Saribuja James Pasaribu and Mr.  Muhammad Ammar Hisyam under the School of Marketing and Media to expose students from International Relations programme to some real political issues in the world and its impact on the regional and world’s social, economic and political situations.       

The seminar featured many well-known Islamic scholars such as Professor Dr. Kamaruzaman Yusoff from Universiti Teknologi Malaysia, Professor Dr. Syed Farid Alatas from National University of Singapore and Associate Professor Dr.  Mohd Roslan Mohd Nor from University of Malaya. The speakers addressed issues related to the current political and security situation in the Middle East especially on the Israeli-Palestinian conflict. Among the topics discussed were the concepts of Islamic Jerusalem, Zionism, Christian Zionism, the superpowers involvement in the Middle East, the future of two-state solution for Israel and Palestine and the threat of religious extremism in the Middle East and Southeast Asia.  

The seminar was indeed very informative and well-structured to include the historical aspects as well as the practical concept in promoting peace and security in the Middle East.  As a result, the students were able to analyse the current dispute initiated among several fractions in the Middle East from historical, political and security perspectives, examine how the political turmoil affected the Muslim world and understand the importance of resolutions to cultivate peace and harmony in the Muslim world. 

Finally borrowing one of the quotes from Nelson Mandela, “Education is the most powerful weapon which you can use to change the world”.  We appreciate this opportunity created for the students by the lecturers and look forward to seeing the students become successful leaders and hopefully be part of the peacekeeping solutions in the Middle East in future.


Diplomats in the Making - International Relations Students Visited "Diplomacy @60: Then and Now"

A group of 20 students and 4 lecturers who were under the International Relations programme paid a visit to the National Museum recently, for a special exhibition by the Ministry of Foreign Affairs, “Diplomacy@60: Then and Now”.

The purpose of the exhibition was to showcase Malaysia’s diplomatic relations with the world at large since before the country’s independence on 31 August 1957. Mr. Al-Fadil Adam, Principal Assistant Secretary of Media Relations, gave an in-depth guided tour through the exhibition, by explaining the personal artefacts of some of the prominent architects of the Ministry of Foreign Affairs from its inception in 1956 and tracing the luminaries in Malaysia’s foreign policy since the era of the first Prime Minister, Tunku Abdul Rahman Putra Al-Haj until the current premiership of YAB Dato’ Sri Mohd Najib bin Tun Abdul Razak. Participants not only had the opportunity to ask multiple questions about roles of different sub-divisions and participate in a general knowledge quiz, they also had the opportunity to take photos at the UN General Assembly podium, specially recreated for this purpose. Mr. Al-Fadil concluded the tour with a personal sharing of his own career journey and the many facets of life in the diplomatic corps.

   

The trip was very beneficial to International Relations students, since it gave a holistic perspective of how a nation develops its diplomatic relations with other nations. The exhibition enabled students to understand how theory is applied in the real world. We appreciate this opportunity created for them by the lecturers, and we look forward to seeing them as successful diplomats in in the future!

Learning from the Industry - Cost & Management Accounting Industrial Visit

Recently, 21 students from the School of Accounting, Finance and Quantitative Studies (SAFIQS) visited Cerebos Malaysia Sdn Bhd (BRAND'S® Essence of Chicken Manufacturing Factory) as part of their out-of-classroom experience.

This industrial visit, arranged by Ms Lai Siew Fong, was aimed to enhance the students’ knowledge and understanding regarding the manufacturing processes, operations and the costing methods, as part of their Cost and Management Accounting module. It was a useful session as students who attended gained the first-hand experience in applying accounting principles in real-life. Through the visits, students were able to understand that cost and management accounting principles applies across every industry, including the manufacturing line.

ACADEMICIANS MEET INDUSTRY PRACTITIONERS - APU Lecturers Visit Maybank to Meet Alumni & to Learn About Maybank’s Apprentice Programme

10 APU lecturers visited Menara Maybank and were welcomed by Datin Morni, the Head of Group Resourcing from Maybank, joined by Sophia Ang, Head of Talent Attraction, Surin Segar, Head of Group Technology and the Global Maybank Apprentices. 

The aim of the visit is to introduce about Maybank and current opportunities the Bank has for APU students. The Bank has also invited the Global Maybank Apprentices, fresh graduates who have graduated long too long ago who are now working with Maybank to share their working experiences thus far with the Bank. In fact, two of our APU students, both Arina Kungeibayava and Olga Zhuk from Kazakhstan are enrolled in the programme right now. 

The Global Maybank Apprentice Programme is the Bank’s award-winning apex Programme for graduates, a specially designed two-year on-the-job rotation programme which includes a three-month international assignment to encourage cross-border exposure and network among young talents. The beauty of this programme is that the Maybank Apprentices are able to customise their rotations based on their interest and personal preference and foster personal growth through mentoring. The program is not limited to only graduates from business disciplines but also attracts graduates from a wide range of academic backgrounds, and of course, we recruit both Malaysians and non-Malaysians as well. 

Apart from the normal route of application, many of their Maybank Apprentices from their award-winning graduate management trainee programme, Global Maybank Apprentice (GMAP) are recruited through the Maybank GO Ahead. Challenge (MGAC), a student competition organised by Maybank since 2012, in which APU has been a strong supporter and hosted the competition since 2014. Throughout the visit, the APU lecturers experienced a small part of the MGAC Campus Levels case study, the exact same challenges that the students went through! 

    

The essence of MGAC differs from other business case competitions as it is the first student competition in the region that challenges participants in both financial and non-financial disciplines. MGAC has first started in 2012, and the number of applications closed off at 37,000 across 104 nationalities last year.  A series of obstacles tests their business acumen, problem-solving skills, emotional and cultural intelligence. Participants are exposed to real-life pressures and expectations of a high performing organisation, like Maybank. 

MGAC encompasses a fair mix of 50% technical and 50% non-technical challenges. Both these components have been weaved into the case studies and the challenges. For example, while the participants harness their technical skills by building their companies from scratch and going through the cycles of business, we ensure we inject non-technical challenges such as a virus attack that completely wipe off their work hours before their presentation to the ‘Board of Directors’. The virus was planted to test their resilience and the ability to think off their feet. The teams had to resort to using typewriters and overhead projectors – tools that the millennials nowadays had no experience with. 

The application for MGAC 2017 is now open and we do encourage all students to join! For more information & application, visit http://tiny.cc/mgac2017.  


Learning from the Experts - Multimedia, VFX and Computer Games Development Students Visit GameFounders

31 Multimedia, VFX and Computer Games Development students together with 2 lecturers from School of Media, Arts and Design (SoMAD) and School of Computing & Technology participated in an industrial visit cum demonstration to GameFounders Asia Sdn Bhd, Bangsar South recently. This visit was arranged by Mr. Md Baharul Islam, Dr. Chen Tet Khuan,  Mr. Naresh Kumar Appadurai, Mr. Jacob Sow, and Mr. Aylmer Lee from SoMAD.
 
During the visit, representatives from the company ushered their latest developed games from different game genres and the challenges of the game level, which allowed the students to experience a better apprehension of the concept of professional game development. GameFounders is a business incubator that provides gaming startups with seed capital.
 
Later in a presentation and interactive session, students went to a game playtest session, where 10 new games were shown. Students played the new games and provided their constructive feedback,  to the corresponding game developers. This was a great learning experience for all students who participated, in which they recognized the opportunities and challenges from current Games industry. 


 

In summary, the highlight of this visit was that students had the opportunity and privilege to play the game before they enter the game marketplace. It was indeed a useful and interesting demonstration, which exposed students to know the challenges of detailed game characters, levels and mechanics. Both students and lecturers who participated in the visit agreed that hands-on learning experiences are essential towards enhancing the effectiveness of mastering the subjects.

Engaging with the Tech Giant - APIIT Corporate Training Organized Visit to Microsoft Malaysia

Under the guidance of Dr. Kalai Anand Ratnam from Faculty of Computing, Engineering & Technology (FCET) and Mr. Hari from APIIT Corporate Training, a total of 80 students from the APU Schools of Computing & Technology participated in an engagement session with Microsoft Malaysia recently, on the 22nd of February 2017. We are pleased to share that this visit has given them an insight of the working culture within the tech giant company, which was located at the Petronas Twin Towers, Kuala Lumpur City Centre (KLCC). 
 
Despite being amazed by the view and the well-decorated offices of Microsoft Malaysia during the office tour conducted by a staff from Microsoft, students were also given a short workshop on building their first “cross-platform” application. Upon completion, the students also walked away with some goodies from Microsoft, together with photos that documented their memories of visiting the Malaysian office of one of the world’s largest IT corporation.

 
 
The 1-day visit aspired many of our students to undertake their career path in software development. What’s more? Some of them even set a goal for themselves, as they wish to be a member of Microsoft in the future! 

Industrial Visit to Royal Selangor

“It is better to travel ten thousand miles than to read ten thousand books.”

Apart from learning academic knowledge in classrooms, our Tourism Management students also conducted an industrial visit to Royal Selangor, in order to gain practical experience and knowledge in the real-world tourism industry, under the coordination of Mr. Pathmanaban and Ms. Fiona from the APU School of Marketing & Media (SOMM).

The students learnt about the history of Royal Selangor - Begun as a little wooden working with an "attap" rooftop more than 132 years ago, Royal Selangor was later renovated as a building with Tudor-style architecture. The Main Club house, affectionately known as "The Spotted Dog", was situated at the "Padang", now known as Dataran Merdeka in Kuala Lumpur, where cricket matches and different games occasions were once held. As a prestigious Club with 6.500 members, Royal Selangor has a sports annexe at Bukit Kiara. 

Upon their visit, the students enhanced their understanding on managing and operating a clubhouse, as well as an overview of the clubhouse’s exceptional sports, entertainment and business facilities, formal and informal restaurants, lounges, landscaped garden views as they underwent a complimentary tour. It was an enjoyable yet beneficial experience for all students who participated, and they truly enjoyed the unique out-of-classroom experience.


Gaining Exposure - APU Lecturers & Students Attended "World Tourism Conference 2016" In Penang

As part of their initiatives to expand the students’ knowledge in the practices of the tourism industry, the School of Marketing and Media (SOMM) recently organised a trip to attend the 4th Edition of the prestigious UN World Tourism Conference, held in Eastern & Oriental Hotel in Georgetown, Penang from Monday, 17 October to Wednesday, 19 October 2016.

The theme of the event was “Tourism Delights: Delivering the Unexpected”, in which it focused on ideas and strategies implemented by leading tourism policy makers to enhance the current tourism industry. The conference brought pioneering tourism leaders, policy – makers and experts from various sectors of the tourism industry to convey their knowledge and experiences with 750 participants who represented many countries around the globe.  The conference was graced by  Minister of Tourism & Culture, Dato' Seri Mohamed Nazri bin Abdul Aziz and a total of 12 of the industry’s top leaders attended including PEMANDU CEO Datuk Seri Idris Jala and Secretary General of MOTAC, YBhg. Tan Sri Dr. Ong Hong Peng.

 

12 students and 6 lecturers from the school were also delighted to attend the welcome dinner hosted by Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism & Culture, Malaysia.  The conference ended with a heritage tour that showcased Georgetown’s intricate heritage, in which the students had the opportunities to have the first-hand experience in tour groups at Penang.

It was an enriching experience for the staff & students who attended, these industrial trips will certainly enhance our students’ knowledge, and will prepare them for the underlying challenges ahead, as they graduate as a Tourism Professional. Below are some student testimonials after attending the programme:

“I truly thank Mr. Naban for giving me the amazing opportunity of letting me know about this conference. It was very motivating and I have learnt so many things, obtained so many memories and received a lot of educational knowledge I would have otherwise never received.” – Lay Shar Hlaing, BA (Hons) Tourism Management student from Myanmar

“I really appreciate all the lecturers for their encouragement in letting us attend this event. One of the most memorable and educational trips I have ever taken. I loved every second of it and cannot wait for another conference like this!” -   Nor Syazyiana Rosli, BA (Hons) Tourism Management student from Malaysia

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