School of Marketing & Media | Asia Pacific University (APU)

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School of Marketing & Media

Cultural Learning Experience

“A people without the knowledge of their past history, origin and culture is like a tree without roots.” - Marcus Garvey

As part of their experiential learning process to learn and understand about the importance of cultural preservation, the Diploma and Degree students from School of Marketing and Media visited the 10th Anniversary Celebration of the CIMB Foundation, that showcased the Mah Meri aborigines from the Mah Meri Cultural Village, Pulau Carey. As part of the event, they also contributed to the effort of completing the 8,888 pieces of Nipah Leave origamis - Bunga moyang, displayed on a Mah Meri Busut. This has set a new record in the Malaysian Book of Records, for the most number of Nipah Leaves origamis produced within the event.

  

Mah Mehri is a sub group of the Senoi people (aborigines)  who live along the coast of Selangor. The Mah Meri are renowned for their masterful woodcarving and expressive masks worn during dance rituals to represent ancestral spirits. Being extremely skilled in woodcarvings, their carvings also gained recognition from the UNESCO.  It was an eye opener for our students as they also had the opportunity to watch the traditional dance performed by the Mah Meri people. 

Kudos to the School of Marketing and Media (SOMM) for offering such an unforgettable experience to our students; such experiences enhance students’ practical knowledge, in which they gain better understanding of a subject matter via participation and observation.

Embracing Nature

The best way to learn something is to experience it. In view of this, International Students & Tourism students from the APU School of Marketing & Media (SoMM) embarked on a field trip to Dark Caves and Royal Selangor, to discover nature, learn about geography and experience real-life tour centre management recently.
The students had a wonderful and enlightening experience, as they discovered something new; for instance, at Royal Selangor, they discovered the tin mining history and they were thrilled to know that Malaya was the largest producer of tin. Besides, the ecological significance of Dark Caves, that houses an ancient animal community of 100 million years old, including 200,000 bats of different species, amused the students and enhanced their awareness of nature preservation.
 

 

As the students walked through the magnificent cave formations – stalactite, stalagmite, flowstone, cave pearls, cave curtains, column and gour pools as well as witnessing the pewter making process, each of them returned with their own amazing story to tell. 
Field trips like this that enables students to experience and learn at the same time is one of the most effective way to enhance knowledge discovery and application. At the end of this trip, we sincerely hoped that the knowledge gained are able to lead to open mindsets and better general knowledge among our students.