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tourism management

APU Students Visit Tourism Malaysia to Gain On-Site Learning Experience

As part of their effort to expose students to “first-hand” learning experiences that focus on the robust tourism and services industry, 48 students and 8 lecturers from the School of Marketing and Media participated in an educational study trip to the Ministry of Tourism & Culture in Putrajaya recently.


The highlight of the trip was an informative briefing by YBhg Dato Haji Azizan Noordin, Deputy Director-General (promotion), Tourism Malaysia on marketing and promotions, advertising creatives and updates on the current tourism scenario in Malaysia. After that, the group of lecturers and students were brought on a tour to the Ministry of Tourism’s Resource Centre, in which they had the opportunity to browse through archived documents and collections to further understand the operations of the ministry.

Tourism Students Enrich Their Tour-Planning Skills - 1 Day Tour Package to Kuala Selangor

We are pleased to share that our students under the BA (Hons) Tourism Management programme successfully organised a 1-Day tour package to Kuala Selangor for 22 students recently, as part of their academic requirements for the Retail Travel Operations module at Year 2 of their studies. The entire processes of planning, coordinating, managing, promoting and executing the event were conducted by the students; in which they gain hands-on experience in respective areas of retail travel operations.

The 1-Day tour was inclusive of visits to the Bukit Melawati, Nature Park, Anak Dara Tomb as well as a seafood dinner. The highlights of the tour were the Eagle Feeding session in the Kuala Selangor river and the Fireflies Watching session in Kampung Kuantan. These activities were eye-opening experiences for most of the participants, especially international students, who experienced the beauty of Malaysia’s natural environment for the first time.

Under the teamwork and excellent skills demonstrated by Ainur Fatihah, Surayyo Akhmedova, Miftah Krakatau and Taimur Tariq, Year 2 Tourism Management students, the trip was a remarkable success, as participants provided positive feedback and support. 


“Awesome and enjoyable trip... Looking forward for the next one...” – Amna Batool (Saudi Arabia)
“The trip was perfectly planned. Although the weather was hot, we managed to see the beautiful sunset on a rainy day” - Lizyana Voni (Sabah, Malaysia)
“This is an experiential learning for the students… These are the skills where potential employers will be looking for” – Mr. P Pathmanaban (Tourism lecturer)

The hands-on experience provided a good platform for students to practice their skills and to ensure that they are competent to face challenges from the current tourism industry; with such experience and skills, we believe that our students are ready to accommodate the industry’s requirements that lie in the professional world ahead. 

Tourism Students Gain Hands-On Experience at MATTA Fair

We are pleased to share that our Tourism Management students gained another hands-on industry experience in the field of retail travel operations, as they participated at the Malaysian Association of Tour & Travel Agents (MATTA) Fair, which was organised in the second week of March at Putra World Trade Centre (PWTC), Kuala Lumpur.

Our students were attached to MP Travel and Tour Sdn Bhd and Sipadan Dive Centre Sdn Bhd as they enhance their communication skills while addressing the available tour packages to visitors at the booths. This 3-day industrial attachment encouraged the students to take advantages of opportunities available for them, in order to serve the tourism industry to their best. 


We believe that by participating in industrial attachments like this, students will be able to gain more real-world knowledge as a tourism industry professional; in which such experiences will prepare them for upcoming challenges in the industry by expanding their perspectives on the importance of knowledge, skills and attitude outside classrooms.

APU Tourism Students Gain Enriching Experience at World's Second Largest Cruise Company

On 4th January 2016, 8 tourism students from APU were given the opportunity to render their services with Intercruises Shoreside & Port Services, the 2nd largest cruise company in the world. Students were assigned to handle the company’s turnaround cruises at West Port. Their duties included check in of passengers, luggage tagging, directing passengers to various points for 3,700 pax.

This opportunity helped participating students gain valuable experience and provided them with a greater outlook for their future. Intercruises Shoreside & Port Services was immensely satisfied with the quality of service rendered by APU’s students. Below are some of the feedback gained from both parties:-


Cruise Operator

“ Immensely thanking all of you for the great job and support rendered to Intercruises ( Ground handler ). I will prepare the appreciation letter.” - Ms Sujeithra Nair ( Intercruises )

Participating Students

“ This is the greatest moment in APU ” by Zarina Arifova ( Khazakztan )

“ Great experience “ by Surrayo Akhmedova ( Uzbekistan )

“ Thank you for providing us such a great opportunity ” by Sonam Zangmo ( Bhutan )

“ Great opportunity to work in the cruise industry ” by Alaa Alnafouri ( Syria )

“ Wonderful journey to be experienced ” by Zaid Ammar Housni ( Syria )

“ No words to describe how I feel throughout this job, a golden opportunity for us ‘’ by Lay Shar Hlaing ( Myanmar )