Master of Science in International Business Communications | Asia Pacific University (APU)

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Master of Science in International Business Communications


Duration:
Full time (1+ years)
* Only available in full-time study mode
 


Awarded by:
APU, Malaysia


Intakes:
Full Time:
06 Dec 2021 | 04 Apr 2022
25 July 2022 | 07 Nov 2022

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.


To know more about APU-DMU Dual Scheme, please click HERE

 


MORE THAN JUST AN INTERNATIONAL BUSINESS COMMUNICATIONS MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Science in International Business Communications will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.


Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.


PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • A broad and extensive knowledge of international and intercultural communication.
  • An overall understanding on how culture affects communication.
  • The ability to conduct an interdisciplinary analysis of business communications in an international environment.

THE BENEFITS OF THE PROGRAMME

On successful completion of this programme, you will be able to :

  • Develop skills to be employed in an advisory or practical managerial capacity in international communications.
  • Manage business and corporate communication in multinational business environments.
  • Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
  • Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Interact effectively & responsibly with individuals and organisations in this context.
  • Demonstrate ethical behaviour through appropriate communication in a international environment.
  • Build perceptiveness, transparency and capability to communicate in a unfamiliar cultural context.
  • Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.

WHO SHOULD ATTEND

The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.

MODULES & PROJECT

The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to communicating in an international business context. The modules equip existing professionals with highly developed capabilities in relation to innovation, integration of ideas and concepts in business communications.

MODULES

  • Communication Theory and Practice
  • Business Communication Research and Audit
  • Integrated Marketing Communications
  • Planning Business Communications Campaigns
  • Marketing and Sustainability in the Age of Globalisation
  • New Media Industries and Technologies
  • Research Methodology
  • International Business Communications and Competencies
  • Technology, Culture and People: A Global Perspective
  • Behavioural Science, Social Media and Marketing Analytics
  • Project

PROJECT

You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.


CAREER OPTIONS

  • International Communication Manager
  • Event Manager
  • Business Communication Advisor
  • Intercultural Consultant
  • Spokesperson
  • PR & Communications Manager
  • Global Marketing Manager
  • International Development Manager
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • Media Relations Manager
  • Communications Specialist
  • Sales & Marketing Manager


COURSE FEES

Malaysian Students

International Students

RM 29,500

RM 36,800 (USD 9,315)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(R/340/7/0117)(03/22)(MQA/FA0761)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.