Bachelor of Arts (Honours) in Tourism Management

MORE THAN JUST A TOURISM MANAGEMENT DEGREE

ADMISSION REQUIREMENTS

Any qualification that APU accepts as equivalent to the above.

PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

• The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
• A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
• Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
• Skills that will enable you to work across diverse sectors of the tourism industry.
• Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which business operate - Management, Law, Entrepreneurship, Marketing, People Management and Accounting, with specific focus on issues involved in managing services. We will also expose them towards business & communication skills, computing & IT skills, and independent learning. Students will also be exposed to  techniques and applications involved in virtual reality and augmented reality in Introduction to VRAR and Metaverse.

A broader range of skills will be learnt, in which students will gain better understanding in business management, such as International Culture & Communications, Retail Travel Operation, Consumer Behaviour. In addition, they will explore topics and techniques in various sectoral applications within tourism management. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of tourism management, in the areas of strategic and marketing aspects together with environmental issues, with aims to groom them as a tourism industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

CAREER OPTIONS

COURSE FEES

​* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

MQA ACCREDITATION