Bachelor of Arts (Honours) in Business Management with a specialism in E-Business
Course Details
Why choose APU?
Dual Degree
APU-DMU Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Accreditation
More Than Just A Business Management Degree
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Business Management with a specialism in E-Business will have the option to also opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI.
Learn More
APU is an approved partner of the Digital Marketing Institute (DMI).Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
APU's Bachelor of Arts (Honours) in Business Management with a specialism in E-Business degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.
Upon completion of one of the above degree(s), you will gain added advantage with a Certificate of Participation in the SAP University Alliances.
Learn MoreRequirements
Entry Requirements
- 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- 5 Grade B’s in UEC with a Pass in Mathematics and English.
- Passed Foundation programme (minimum CGPA of 2.0).
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
- IELTS : 5.5
- TOEFL IBT : 46
- Pearson (PTE) : 51
- MUET : Band 4
For more information please click HERE
What We Teach
This programme is specifically designed to provide students with:
- An understanding of the context, nature, role, and significance of management activities across different organisations, with particular emphasis on how digital technologies and e-business models transform modern business practices.
- An opportunity to develop wellresearched, logical, and integrated solutions to multi-faceted problems in dynamic business environments, especially those influenced by digital innovation and online operations.
- Exposure to core areas of modern business management and specialised e-business domains, and how these work together to produce agile, competitive, and technology-enabled organisations
- A wide range of employment skills including critical thinking, problem solving, communication, digital literacy, IT application, and the ability to conduct research in business and e-business management contexts.
-
Degree Level 1
Level 1 builds a strong foundation in how businesses operate by introducing key areas such as management, marketing, law, economics, accounting, and entrepreneurship. Students also develop essential skills in communication, digital thinking, quantitative analysis, and people management. For those pursuing the E-Business specialism, this year provides the digital literacy and business fundamentals needed to understand how technology shapes modern organisations. The common first-year pathway ensures all students gain a solid grounding before progressing to more advanced e-business and digital management studies.
Common Modules
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- People Management
- Business Economics
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Specialised Module
- Introduction to Management
-
Degree Level 2
Students move into more advanced business topics, exploring organisational behaviour, digital marketing, innovation, financial decisions, and research methods. Those in the E-Business specialism deepen their understanding of digital operations, online business models, and AI-driven business tools through specialised modules and electives. They also gain practical exposure to e-commerce processes and web-based business applications, helping them connect technology with business strategy. This level enhances their ability to analyse digital trends and prepares them for more complex e-business challenges.
Common Modules
- Behavioural Science in Organisations
- Digital Marketing
- Innovation Process
- Business Research Methods
- Delivering Customer Value
- Managing Finance
Specialised Modules
- Operations Management
- E-Business Management
- Business Ethics and Governance
- Applied Artificial Intelligence for Business
- E-Commerce
- Web Design for Business
-
Internship (16 Weeks)
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
-
Degree Level 3
Level 3 focuses on strategic, leadership, and enterprise-level thinking within a digital business environment. Students learn to manage change, lead teams, and make strategic decisions while understanding how technology supports business transformation. The E-Business specialism further develops their capability to analyse digital finance systems, digital marketing technologies, and enterprise platforms. Students apply their learning through practical tools and industryrelevant systems, culminating in a Final Year Project that allows them to explore a business or e-business issue in depth, demonstrating both academic and professional competence.
Common Modules
- Venture Building
- Global Marketing
- Managing People and Performance
Specialised Modules
- Strategic Management
- Project Management
- Managing Change
- Enterprise Resource Planning with SAP Platform
- Investigations
- Managing International Supply Chain
- Final Year Project
- Digital Finance
- Enabling Technology for Digital Marketing
-
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Note: The specialism will appear only in the academic transcript.
Degree
Explore related programmes
- Bachelor of Arts (Honours) in Business Management
- Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership
- Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics
- Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics
RECOGNITIONS
Professional Recognitions
Upon completion of Bachelor of Arts (Honours) in Business Management with a specialism in E-Business, students are eligible for exemptions in the below Professional Recognition of APU Degree Programmes.
The Malaysian Institute of Chartered Secretaries and Administrators (MAISCA)
(10 papers exemptions out of 16 papers)
APU degrees enable graduates to satisfy educational requirements of professional registration.
Upon successful completion of Bachelor Degrees in Business Management, students are eligible for 9-10 subjects (out of 16 subjects) exemption from the MAICSA Professional Diploma in Corporate Administration (PDCA) and MAICSA International Qualifying Scheme (IQS).
The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) was founded in 1959 as an affiliated body to The Institute of Chartered Secretaries and Administrators (ICSA) in the United Kingdom. It is now one of the nine Divisions of ICSA worldwide, having achieved a Division status in 2001. Malaysian Government has gazetted MAICSA as a prescribed body under Section 139(A) of the Companies Act 1965, which means that Associate and Fellow members of MAICSA can automatically act as company secretaries without having to apply for a licence from the Companies Commission of Malaysia (CCM).
Malaysian Association of Company Secretaries (MACS)
(10 papers exemptions out of 16 papers)
Upon successful completion of Bachelor Degrees in Business Management, graduates are eligible for 10 papers (out of 16 papers) exemptions from Malaysian Association of Company Secretaries’ Professional Examination.
Malaysian Association of Company Secretaries (MACS) is an independent, self-regulating local professional body established and registered under the Societies Act 1966 on the 30th November 1989 and has been an approved body under Fourth Schedule of the Companies Act, 2016. Fellows and full members of the Association are qualified to practise as Certified Company Secretaries.
Chartered Institute of Management Accountants (CIMA)
(4 papers exemptions out of 16 papers)
Upon successful completion of Bachelor Degrees in Business Management, graduates are entitled to a 4-paper exemption out of 16 papers from Chartered Institute of Management Accountants (CIMA). CIMA is the world’s largest professional body of management accountants. Its unique blend of management accounting, financial accounting and business-focused subjects produces competent and confident Chartered Global Management Accountant who can lead their organisations to sustainable success
The Future is Technology
APU - Leading Digital Transformation in Business, Management & Marketing
The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy.
As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organisation.
“Every Business is Becoming a Technology Business”
- Manju Bansal - Digitalist Magazine - 2018
"By 2025, the total number of digital skills required by workers to perform their jobs is projected to increase over 6 times – from one billion skills today to 6.8 billion skills."
- APAC Digital Skills Index - 2020
"As digital technologies become more prevalent, the digital economy will become the foundation of the modern economy. Accelerating the digital economy is no longer an option but crucial for Malaysia.”
- Malaysia Digital Economy Blueprint - 2021
“The digital economy is expected to continue its significant contribution to the country this year, based on an estimated 19.1 per cent contribution to the GDP in 2019 by the Department of Statistics Malaysia, following a forecast of 6.7 per cent economic growth for 2021 by the World Bank. With the launch of MyDIGITAL, the expected contributions from the digital economy towards the GDP is an estimated 22.6 per cent by 2025.”
- Malaysia Digital Economy Corporation (MDEC) - 2021
For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalisation has been possible because of technology. Anyone can now do business anywhere in the world with use of high-speed internet, connectivity and presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalisation of businesses.
RISE OF E-COMMERCE – BUYING & SELLING WITHOUT BORDERS
As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.
Business, Management, Marketing & Tourism
Collaborative Industrial Partners
Industry-academia collaboration is a strategic necessity to ensure the quality and relevance of our programmes. Through our Industry-Academia Collaboration (IAC) model, we design programmes in collaboration with inputs from the industry, that are also aligned with the government’s initiatives to address the shortage of skilled talents. Over the years, APU has established collaborations with key industry players worldwide; we have been delivering highly-relevant programmes that help us develop skilled and professional graduates for the workforce.
Facilities at APU
The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.
Ready, Set, Go.
Whether you are locals or traveling here, we have the options for you to pursue your dreams.
RM32,200
Year 1
RM33,300
Year 2
RM34,300
Year 3
RM99,800
Total for Malaysian
RM33,600
(USD7,815)
Year 1
RM34,800
(USD8,095)
Year 2
RM36,200
(USD8,420)
Year 3
RM104,600
(USD24,330)
Total for International
Programme code : (R3/0414/6/0087)(08/30)(A6223)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.
APU Open Day
Learn More
Campus Facilities
Learn MoreEnglish Language Study
Korean Language
U-Start Programme
Want to know more ?
Let’s Connect