Master of Business Administration with a specialism in Business Analytics | Asia Pacific University (APU)

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Master of Business Administration with a specialism in Business Analytics


Duration:
Full time (1+ years)
Part time (2.5-3 years)
 


Awarded by:
APU, Malaysia


Intakes:
Full Time:
04 Jun 2024 | 18 Sep 2024


Part Time:
07 Jun 2024 | 16 Aug 2024
25 Oct 2024

 

 
  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.


To know more about APU-DMU Dual Scheme, please click HERE

 

MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Business Analytics will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.


Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.



PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • An opportunity to empower with advanced skills to confront the complexities of digital transformation.
  • Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
  • An overall understanding on how analytics can be used to enhance the decision making process in an organisation.

THE BENEFITS OF THE PROGRAMME

On successful completion of this programme, you will be able to :

  • Gain a competitive edge in the job market by being equipped with specialised skills in business management.
  • Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Gain insights and make business recommendations by applying advanced analytics tools and methods.
  • Prepare for leadership roles in organisation where data-driven decision making is necessary.
  • Improve business process, operations and strategies through the use of analysis tools.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate innovative problem solving skills that are capable of tackling business management problems.
  • Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.

WHO SHOULD ATTEND

This is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This program is ideal for individuals who wish to advance their skills in data analytics and its application in business, understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.

MODULES & PROJECT

This programme comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.

PRE-REQUISITE MODULES (FOR NON-BUSINESS STUDENTS)
Duration: 1 month (Full-time) / 2 months (Part-time)

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Organisation Behaviour
  • Accounting and Finance for Managers
  • Managerial Economics
  • Technology Management
  • Global Strategic Management
  • Human Resourse Management
  • Statistical Decision Making
  • Research Methodology
  • Entreprenuership
  • Digital Marketing Tools and Trend
  • Project

SPECIALISATION MODULES

  • Business Intelligence System
  • Big Data Analytics and Technologies
  • Time Series Analysis and Forecasting

 

PROJECT

You will be expected to conduct effective research in relation to your area of specialisation (Business Analytics) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history in relation to an aspect of business.


CAREER OPTIONS

  • Analytics & Reporting Manager
  • Business Development Manager
  • Business Consultant
  • Business Analytics Manager
  • Decision Analytics Manager
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Entrepreneur
  • General Manager
  • Business Intelligence Analyst
  • Market Research Analyst
  • Data Mining Expert
  • Predictive Analyst


COURSE FEES

Malaysian Students

International Students

RM 34,800

RM 38,800 (USD 8,820)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

 

(R/345/7/1061)(06/27)(MQA/FA8762)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.

     


APU Master of Business Administration Masters Degree Programmes