Bachelor of Arts (Honours) in Digital Advertising | Asia Pacific University (APU)

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Bachelor of Arts (Honours) in Digital Advertising


Duration:
3 Years
(6 Semesters)

 


Awarded by:
APU, Malaysia


Intakes:
17 Nov 2022

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

 


MORE THAN JUST A DIGITAL ADVERTISING DEGREE


 

APU is an approved partner of the Digital Marketing Institute (DMI).Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

  


Digital Transformation for IR4.0

APU's Bachelor of Arts (Honours) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM• A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
A-LEVEL• 2 Passes in A-Level.
UEC• 5 Grade B’s in UEC.
MATRICULATION/ FOUNDATION• A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMA

• A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.


• A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience

PORTFOLIONote: All applicants will be individually assessed via a portfolio, interview including drawing.

Equivalent qualification and / or experience which is recognised by the Senate / institution.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.0
• TOEFL IBT : 35 - 45
• Pearson (PTE) : 36
• MUET : Band 3

For more information please click HERE


PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

  • Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
  • Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
  • Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

DEGREE LEVEL 1

Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills.

COMMON MODULES

  • Intercultural Awareness and Cultural Diversity
  • Motion Graphics
  • Creative Project
  • Project Management
  • Digital Illustration
  • Fundamentals of Entrepreneurship

SPECIALISED MODULES

  • Introduction to Graphic Design
  • Principles of Advertising
  • Client Brief Concept
  • Marketing Fundamentals, Consumer Behavior and Creative Practice

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning.

COMMON MODULES

  • From Script to Screen
  • Digital Film Production
  • Creativity and Innovation
  • Visual Culture
  •  Innovation Process

SPECIALISED MODULES

  • Advertising: Industry, Culture and Practice
  • Professional Practice: Client and Agency Management
  • Brand Strategy and Application
  • Advertising: Media Planning and Purchasing
  • Digital and Experiential Advertising
  • Copywriting and Creative Direction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry.

COMMON MODULES

  • Research Project Report
  • Exhibition Design
  • Design Futures
  • Venture Creation

SPECIALISED MODULES

  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)


Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. This programme is designed to:

  • Broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this knowledge in the industries. 
  • Gaining in-depth knowledge of digital advertising technologies to further develop competence and ability to apply them as an integral part of the programme.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will also be added to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.


ADVERTISING STUDIO


CAREER OPTIONS

  • Digital Advertising Executive
  • Digital Content Creator
  • Brand Communicator
  • Marketing Executive
  • Media Planner
  • Account Manager
  • Social Media Executive
  • Visual Designer
  • Copywriter
  • Art Director


COURSE FEES

Malaysian Students

International Students

Year 1: RM 26,000
Year 2: RM 27,500
Year 3: RM 28,300
Total: RM 81,800

Year 1: RM 28,600 (USD 7,240)
Year 2: RM 29,700 (USD 7,520)
Year 3: RM 29,900 (USD 7,570)
Total: RM 88,200 (USD 22,330)

Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.


(N/213/6/0344)(07/24)(MQA/PA11897)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.