Bachelor of Arts (Honours) in Media and Communication Studies | Asia Pacific University (APU)

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Bachelor of Arts (Honours) in Media and Communication Studies


Duration:
3 Years
(6 Semesters)

 


Awarded by:
APU, Malaysia


Intakes:
21 Sep 2022 | 17 Nov 2022

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

 


MORE THAN JUST A MEDIA AND COMMUNICATION STUDIES DEGREE

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Media and Communication Studies will have the option to also opt-in for a CMI L5 Award in Management and Leadership which will be awarded subject to moderation by CMI.


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
A-LEVEL• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.
UEC• 5 Grade B’s in UEC including English.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA

• A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.


• Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0.

 
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.0
• TOEFL IBT : 42
• Pearson (PTE) : 47
• MUET : Band 3

For more information please click HERE


PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

  • Knowledgeable with some practical and technical expertise in media and communication discipline in-line  with the industry requirement.
  • Effective in communication and demonstrate good leadership quality in an organisation.
  • Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.
  • Able to demonstrate entrepreneurship skills and recognise the need of lifelong learning for successful career advancement in the area of media and communication.

DEGREE LEVEL 1

Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Principles of Advertising,  Contemporary Media Studies, Public Relations 1 and Public Relations 2, and Marketing Fundamentals, Consumer Behaviour and Creative Practice.

COMMON MODULES

  • Intercultural Communication
  • Introduction to Graphic Design
  • Digital Illustration
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Fundamental of Entrepreneurship

SPECIALISED MODULES

  • Core Concepts in Communication Theories
  • Principles of Advertising
  • Contemporary Media Studies
  • Public Relations 1

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of mass media tools, and the specialised communication skills to be applied in the media and communication industry. We will further nurture their creativity and innovation as well as independent learning to prepare them for the contemporary media environment.

COMMON MODULES

  • Visual Culture
  • Innovation Processes

SPECIALISED MODULES

  • Strategic Event Planning and Management
  • Public Relations 2
  • Social Media
  • Researching Media and Communication
  • Journalism
  • Political Communication

ELECTIVE MODULES (CHOOSE 1)

  • Copywriting and Creative Direction
  • Digital and Experiential Advertising

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity to specialise in a particular media area and to develop superior skills in communication practice and innovative creative outputs. A final year project requires them to take a hands on media and communication project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to combine media knowledge and communication skills, critical thinking and analytical skills to produce a personal achievement portfolio.

COMMON MODULES

  • Integrated Marketing Communications Practice
  • Venture Building

SPECIALISED MODULES

  • Crisis Communications
  • Audience Studies
  • Investigations in Media and Communication Studies
  • Broadcast Journalism
  • Global Advertising Practices
  • Media and Communication Project

ELECTIVE MODULES (CHOOSE 1)

  • Communication Audit and Strategy
  • Persuasive Copywriting

MQA COMPULSORY SUBJECTS*

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)


CAREER OPTIONS

  • Journalist
  • Copywriters
  • Communications Executive
  • Brand Manager
  • Campaign Development Manager
  • Advertising and Promotion Executive
  • Media Sales Executive
  • Social Media Strategist
  • Social Media Manager
  • Digital Media Producer
  • Brand Communication Specialist
  • Content Developer
  • Marketing Coordinator
  • Digital Content Writer


APU’s Media & Communication Studies encompasses both traditional and digital communication techniques, which allow students to keep up with the latest communication trends and learn how to cope with modern world intercultural communication challenges.

Throughout your journey in the Bachelor of Arts (Honours) in Media and Communication Studies programme, you will be equipped with the necessary skills and knowledge for you to kickstart your future careers in Journalism, Public Relations, Advertising, Communications, Social Media and more.

Organisations are looking for a diverse range of digital talent in view of technological developments and its high adoption rate. In 2017, 7% of Malaysia’s GDP was from digital products, which is expected to grow more than 6 times by 2021.
Source: Microsoft, Digital Transformation to Contribute USD 10 Billion to Malaysia GDP by 2021


COURSE FEES

Malaysian Students

International Students

Year 1: RM 25,400
Year 2: RM 25,800
Year 3: RM 26,800
Total: RM 78,000

Year 1: RM 28,600 (USD 7,240)
Year 2: RM 29,700 (USD 7,520)
Year 3: RM 29,900 (USD 7,570)
Total: RM 88,200 (USD 22,330)

​* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

(N/321/6/0249)(11/24)(MQA/PA12316)