BA (Hons) in Marketing Management

Duration:
3 Years (6 Semesters)

Awarded by:
APU, Malaysia

Intakes:
9 Jun 2021 | 21 Sep 2021
23 Nov 2021

APU-DMU DUAL DEGREE PROGRAMME

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

MORE THAN JUST A MARKETING MANAGEMENT DEGREE

ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM	• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-LEVEL	• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC	• 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION	• Passed Foundation programme (minimum CGPA of 2.0).
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA	• Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS	• IELTS : 5.5 • TOEFL IBT : 46-59 • Pearson (PTE) : 42 • MUET : Band 4 For more information please click HERE

PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Exposure to how the marketing discipline makes its impact in a variety of contexts.

DEGREE LEVEL 1

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

COMMON MODULES
Introduction to Management Accounting Skills Business and Communications Skills Business Economics Digital Thinking and Innovation	Fundamentals of Entrepreneurship Business Law Marketing People Management Quantitative Skills

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain better understanding of functional management and business management, with specialised focus on Information (Research & Advertising), Electronic Marketing, Customer Relations and Creativity & Innovation. We will further nurture their independent learning to prepare them for the workplace and for further researches.

COMMON MODULES
Behavioural Science in Organisation Business Ethics and Governance Creativity and Innovation	Critical Thinking in Management International Culture and Communications Business Research Methods

SPECIALISED MODULES
Marketing Intelligence and Research Integrated Marketing Communications 1 B2B Marketing	Digital Marketing Delivering Customer Value Consumer Behaviour

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as marketing specialist. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

SPECIALISED MODULES
Brand Management Building Customer Relationship Global Marketing Innovation Management and New Product Development Integrated Marketing Communications	Investigations in Marketing Management Marketing Decision Making Marketing Management Project Leadership Theory and Practice Retail Marketing Management Strategic Marketing Planning

MQA COMPULSORY SUBJECTS*

Ethnic Relations (M’sian Students) Islamic & Asian Civilisation (M’sian Students) Malaysian Studies (Int’l Students) Malay Communication Language (Int’l Students)	Workplace Professional Communication Skills Employee & Employment Trends Co-Curriculum
(All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)*

CAREER OPTIONS

Advertising & Promotions Manager
Marketing Communications Manager
Brand Manager
Customer Service Manager
Marketing Manager

Retail Manager
Sales Manager
Product Manager
Marketing Director
Content Marketing Specialist

APU - LEADING DIGITAL TRANSFORMATION IN BUSINESS, MANAGEMENT & MARKETING

The Future is Technology - Every Business needs Future-Ready Digital Talents for the Digital Economy

As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organisation.

“Every Business is Becoming a Technology Business”

- Manju Bansal - Digitalist Magazine - 2018

"By 2025, the total number of digital skills required by workers to perform their jobs is projected to increase over 6 times – from one billion skills today to 6.8 billion skills."

- APAC Digital Skills Index - 2020

“As digital technologies become more prevalent, the digital economy will become the foundation of the modern economy. Accelerating the digital economy is no longer an option but crucial for Malaysia.”

- Malaysia Digital Economy Blueprint - 2021

“The digital economy is expected to continue its significant contribution to the country this year, based on an estimated 19.1 per cent contribution to the GDP in 2019 by the Department of Statistics Malaysia, following a forecast of 6.7 per cent economic growth for 2021 by the World Bank. With the launch of MyDIGITAL, the expected contributions from the digital economy towards the GDP is an estimated 22.6 per cent by 2025.”

- Malaysia Digital Economy Corporation (MDEC) - 2021

For businesses to remain resilient and competitive, they need to innovate, adopt Digital Products, Digital Solutions, have a Digital Growth Strategy, use technology for expansion and growth, as well as equip their workforce with the necessary skill sets to embrace widespread transformation and digital revolution in this Digital Age. The role of “Technology in Business” is vital and technology has challenged and changed every aspect of the way businesses operate at a fast pace. Rapid globalisation has been possible because of technology. Anyone can now do business anywhere in the world with use of high-speed internet, connectivity and presence of well-connected social media. Technology has boosted the development of E-Business, E-Commerce & Digital Marketing and it has brought new dynamics to the globalisation of businesses.

RISE OF E-COMMERCE – BUYING & SELLING WITHOUT BORDERS

As the global pandemic disrupted the world, internet shopping platforms became the dominant channel for consumers to shop for essential goods and services. It is forecasted that e-business and e-commerce will sustain this upward trend and continue to grow. As future e-business professionals, you will be trained to manage business beyond traditional borders, shaping you into professionals who are able to meet future business challenges.

COURSE FEES

Malaysian Students	International Students
Year 1: RM 28,200 Year 2: RM 29,000 Year 3: RM 29,800 Total: RM 87,000	Year 1: RM 28,600 (USD 7,330) Year 2: RM 29,700 (USD 7,615) Year 3: RM 29,900 (USD 7,670) Total: RM 88,200 (USD 22,615)

* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

MQA ACCREDITATION

(R/342/6/0126)(03/25)(A6225)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.

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BA (Hons) in Marketing Management