BA (Hons) in Industrial Design

Duration:
3 Years (6 Semesters)

Awarded by:
APU, Malaysia

Intake:
23 Nov 2021

APU-DMU DUAL DEGREE PROGRAMME

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM	• A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects and a Credit in Bahasa Melayu and a Pass in English at SPM level. (MUET Band 1 is required for all Malaysian Students)
A-LEVEL	• 2 Passes in A-Level with a Pass in English at SPM/ O-Level/ IGCSE or its equivalent.
UEC	• 5 Grade B’s in UEC. (MUET Band 1 is required for all Malaysian Students)
MATRICULATION/ FOUNDATION	• A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMA	• A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.
PORTFOLIO	Note: All applicants will be individually assessed via a portfolio, interview including drawing.

Equivalent qualification and / or experience which is recognised by the Senate / institution.
* A Pass in an interview and a drawing test is required for BA (Hons) in Industrial Design.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS	• IELTS : 5.0 • TOEFL IBT : 35-45 • Pearson (PTE) : 36 • MUET : Band 3 For more information please click HERE

PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

A holistic experience in the field of industrial design. Industrial designers focus on the product’s appearance and value on top of how it functions, how it’s manufactured and user experience.

DEGREE LEVEL 1

First-year students will be focusing on the fundamentals of industrial design which includes drawing, creative thinking, project management, design process and model making. Student will be exposed to various skills from manual & digital sketching, brain storming methods to model making realising their concept design into reality. Students will be working in team managing projects, handling restricted timeline, develop communication skills as well as entrepreneurial skills.

COMMON MODULES
Creative Project Presentation Techniques Trend and Visual Thinking	Digital Illustration Design History and Context

OPTION MODULES
Computer Aided Design (CAD) Material and Form	Project Management 3D design

DEGREE LEVEL 2

Second-year students will be exposed to advanced 3D modelling skills, focusing on advance form and conceptual design. The students will be required to transfer and decipher the consumer needs, market needs and problems into designs that will lead to solving a problem for those needs. Holistic design consideration such as ergonomic design, manufacturing process, understanding different materials and market needs will be the pinnacle focus in the second year.

COMMON MODULES
Ergonomics Digital Design Project Model Making	Universal Design Manufacturing Process

OPTION MODULES
Product Design* Transport Design* Furniture Design* Sustainable Design*	Creativity and Innovation Automotive Design Innovation Advance 3D Visualisation
* Modules determined by area of interest

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

In the final year, students will make use of their knowledge from previous studies and industrial experience to produce a high quality final year project. Students are allowed to choose the topic or area of study based on the specialism topics of their choice. Students will then need to manage project, design process, timeline and budget. Conversely, students will be able to explore industry projects and competition brief. Lastly, students will get to display and present their work in the final year exhibition, professional industry guests are invited to view and assess the students work.

COMMON MODULES
Research Project Report Exhibition Design	Design Futures

OPTION MODULES
Industry Project * Production Visualisation*	Professional Project 1 * Professional Project 2 *
* Projects unique to specialism route

MQA COMPULSORY SUBJECTS*

Ethnic Relations (M’sian Students) Islamic & Asian Civilisation (M’sian Students) Malaysian Studies (Int’l Students) Malay Communication Language (Int’l Students)	Workplace Professional Communication Skills Employee & Employment Trends Co-Curriculum
(All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)*

If architects design the house, then industrial designers design everything inside.

Industrial Design is the professional practice of designing products used by millions of people around the world every day. Every product you have and interact in your home is the result of a design process and thousands of decisions aimed at improving your life through design.

Industrial designers develop the concepts for manufactured products, furniture, such as cars, home appliances, and toys. They combine art, business, and engineering to make products that people use every day. Industrial designers consider the function, aesthetics, production costs, and usability of products when developing new product concept.

In the first and second year, student will be exposed to various skills from manual sketching, digital sketching to model making, realising their concept design into reality. Besides that, they will be exposed to various theories and knowledge that are essential in the world of Industrial Design. They can choose to be specialised in 1 main area in their final year from the 4 specialism which are:

Product Design
Furniture Design
Transport Design
Sustainable Design

STUDENT PORTFOLIOS

OLEO Elderly Smart Cart by Christopher Yong Zhen An

"EzWalk" by Marilyn Chow Le

"BREEZ Smart Air Purifier" by Lee William

"SCAN360D" Laser Scanner & 360 Camera by Alan Choi Jeng Lam

3D PRINTING LAB

CLAY MODELLING WORKSHOP

INDUSTRIAL DESIGN WORKSHOP

SKETCHING WORKSHOP

CAREER OPTIONS

Industrial Designer
Product Designer
Furniture Designer
Transport Designer
Toy Designer
Jewelry Designer
Sustainable Designer
System Designer
UX Designer
Packaging Designer

Shoe Designer
Props Designer
3D Designer
Surface Designer
Model Maker
Graphic Designer
Interior Designer
Color Specialist
Project Manager
Event Designer/Coordinator

COURSE FEES

Malaysian Students	International Students
Year 1: RM 26,000 Year 2: RM 27,500 Year 3: RM 28,300 Total: RM 81,800	Year 1: RM 28,600 (USD 7,330) Year 2: RM 29,700 (USD 7,615) Year 3: RM 29,900 (USD 7,670) Total: RM 88,200 (USD 22,615)

* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

(N/213/6/0345)(07/24)(MQA/PA11898)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.

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BA (Hons) in Industrial Design