Malaysia Airlines | Asia Pacific University (APU)

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Malaysia Airlines

Experiential Learning @ Malaysia Airlines

Managing an airline is never an easy task, but we are glad to hear that our students gained insights on the fundamental yet essential skills in airline management.
Recently, a group of students, under the guidance of lecturers from the School of Marketing & Media (SoMM), conducted an out-of-classroom visit to the Malaysia Airlines Academy, to gain industrial experience on various aspects within airline management – ranging from facilities management, operations, flight capacity planning, marketing to crisis management.
At the visit, students were brought on a tour within the training facilities, in which they were briefed on the historical development growth of the Malaysian airline's industry, while walking through the aircraft simulator. Essential operational knowledge such as the categories of facilities available, cabin crew etiquette and training process, as well as the marketing strategies taken by Malaysia Airlines over the years. Apart from domain knowledge, our students also witnessed an emergency and evacuation training, while they had the opportunity to learn on the necessary steps taken when it comes to an emergency that happens during flight.

   

The visit that was initially planned to take place over 2 hours was extended to a 3-hour session, as our students demonstrated an exceptional level of enthusiasm during the Q & A session with the facilitators from Malaysia Airlines Berhad. Quite a handful of our students have expressed interest to work in the airline management industry and were ready to explore upcoming internship and career opportunities with Malaysia Airlines. It was an amazing experience for the students, and they do look forward to upcoming visits to various tourism entities, as part of their studies!

Behind the Scenes, In the Control Room

As we board an airplane, little do we know that a vast amount of resources are involved at an airline’s operations control centre to ensure the smooth operations of flights, 24/7.

20 students from our BA (Hons) in Tourism Management programme, accompanied by 4 lecturers, recently had the opportunity to visit the Malaysia Airlines Operations Control Centre, located at the Kuala Lumpur International Airport (KLIA). 

At the trip, they met Capt. Reza Abd Rahim of Flight Operations and Ms. Serina Hor, Senior Executive of Emergency Management Operations on-site, as they were briefed on the standard operating procedures (SOP) and day-to-day challenges faced by the operations staff. Apart from an exclusive tour to highly-sensitive areas at the OCC, the students also met Capt. Hamdan Che Ismail, the Director of Flight Operations at Malaysia Airlines who shared briefly on his valuable experiences gained from the industry.

 

The visit was an eye opener for both lecturers and students who participated; through the trip, the students gained an overview of the concepts and implementation of airlines management and operations, in which these can be translated into useful domain knowledge that will benefit them in their future tourism careers. We look forward to seeing visits like this, that expose students towards the practical experiences that are relevant to their future careers.

Industrial Visit to Malaysia Airlines (MAS) Operation Office

39 Diploma in Information & Communications Technology (ICT) students participated in an industrial visit to MAS Operation Office on Monday, 18th of January 2016. This visit was arranged by Ms Tham Hoong Ching from School of Technology. During the visit, MAS had introduced their Crew Management System to the students, in which allowed them to have a better understanding of the integrations of five (5) components of Information Systems (IS), and the importance of IT in supporting business processes.
 
MAS also introduced their future plans such as advancement of system towards higher mobility and the usage of Information Technology hardware/software to achieve competitive advantages. After completion of the briefing, MAS arranged a visit to their operation and crew reporting offices. In the operation office, students observed the working environment of the Crew Management teams and were able to understand the role of the operations staff including preparation of weather reports for the pilots of different airline companies. In the crew reporting office, the students managed to witness the reporting and briefing processes. Every day, the crew reports to work through a web-based system.