Master of Business Administration | Asia Pacific University (APU)

You are here

Master of Business Administration

Duration:
Full time (1+ years)
Part time (2-3 years)

Awarded by:
APU, Malaysia

Intakes:

Full Time:

21 May 2021

| 23 Aug 2021

Part Time:

07 May 2021
03 Sep 2021

| 02 Jul 2021
12 Nov 2021

  

APU-DMU DUAL DEGREE PROGRAMME


Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.


To know more about APU-DMU Dual Scheme, please click HERE

 


ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.


Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

 
ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 6.0

For more information please click HERE

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.


PROGRAMME OUTLINE

This programme is specifically designed to provide:

  • An opportunity to develop knowledge and skills as a business manager in various work settings.
  • A platform to improve effectiveness in any present and future management roles.
  • Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.

THE BENEFITS OF THE PROGRAMME

On successful completion of this programme, you will be able to :

  • Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
  • Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
  • Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
  • Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the contemporary business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self management within the professional environment.

WHO SHOULD ATTEND

This programme is geared towards managers who wish to focus on enhancing and enriching management and critical decision making skills in national and international organisations. In addition, middle and senior level managers who are undergoing challenging tasks in manufacturing and/or services sectors will find this programme useful towards career growth.

MODULES & PROJECT

This programme comprises 7 coursework modules and a major project (including a Research Methodology module). The modules take into consideration issues of management skills, marketing, managing strategy, change management, and leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

CORE MODULES

  • Organizational Behaviour
  • Managerial Finance
  • Global Strategic Management
  • Strategic Marketing Management
  • Managerial Economics
  • Statistical Decision Making
  • Human Resource Management
  • Research Methodology
  • Project

ELECTIVE MODULES (CHOOSE 2)

  • Technology Management
  • Managing Creativity and Innovation
  • Behavioural Science, Social Media and Marketing Analytics
* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules – however such changes may prolong the study duration.
 

PROJECT

You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.


CAREER OPTIONS

  • Banking Manager
  • Business Development Manager
  • Finance Manager
  • Human Resource Manager
  • Logistic and Supply Chain Manager
  • Procurement Manager
  • Project Manager
  • Sales and Marketing Manager
  • Market Researcher
  • Business Research Analyst
  • Entrepreneur
  • Chief Marketing Officer (CMO)
  • General Manager
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • Management Consultant
  • Chief Executive Officer (CEO)
  • International Marketing Manager


“MBA GRADUATES CONTINUE TO COMMAND A SALARY PREMIUM COMPARED TO DIRECT FROM INDUSTRY HIRES AND BACHELORS DEGREE HIRES” - GRADUATE MANAGEMENT ADMISSION COUNCIL (GMAC) SURVEY

“Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”.
- Lee Chun Keat
Director of Engineering, Oppstar Malaysia

The MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.

“Information is the oil of the 21st century, and analytics is the combustion engine.”
- Peter Sondergaard,
Senior Vice President, Gartner Research (2014)


TESTIMONIALS BY OUR MBA GRADUATES

“Driven by state of the art technology on all fronts and boasting of a well-equipped faculty, I was conditioned and nurtured in a way that has helped me thrive in some of the most challenging environments ever since I graduated with a MBA.”
- Arjun Narayanan
Content Manager, IIMResume, India

“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”
- Kanat Zhumanov
Chief Manager of the Board Office of “University Medical Center”
Corporate Fund in Nur-Sultan City, Kazakhstan


COURSE FEES

Malaysian Students

International Students

RM 29,500

RRM 36,800 (USD 9,200)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA ACCREDITATION

(N/345/7/1061)(06/22)(MQA/FA8762)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.