Business, Management, Marketing & Tourism | Asia Pacific University (APU)

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Business, Management, Marketing & Tourism

In an era of global transformation the demands placed upon business leaders to provide leadership and insights have become imperative. The Business School at APU prepares students for a role that gives them an industry relevant edge. At the School of Business & Management at APU, we continually demonstrate high quality international curriculum through our portfolio of Business Management, Accounting and Finance Degrees at both undergraduate and post graduate levels. With a mission to develop global ready graduates, our teaching faculty engages in industry relevant research that embodies academic rigour and forward thinking to prepare our graduates towards a rewarding career.

Business Management

In an era of global transformation, the demands placed upon business leaders to provide leadership and insights have become imperative. The Business & Management programmes at APU prepare students for a role that gives them an industry-relevant edge.

Marketing & Tourism

These courses involve a wide range of subjects relevant to marketing, communications, tourism and hospitality from both the macro (global) and micro (organization) perspectives. Here at APU, we train our students to be confident and communicative through practical learning experiences such as industry visits, campaign planning and tour planning that are incorporated within the syllabus.

Media & Communication Studies

Media & Communication Studies explore on getting the right messages across, be it mass communications or corporate communications. You will be trained under an internationalised & diverse environment on the concepts & applications of communication techniques, as well as strategies that can shape you into competent communications professionals.

International Relations

International Relations is an exciting and important discipline of study. It addresses key issues associated with the way countries of the world co-exist in the face of rapid change. We are seeing huge technological changes that affect conflicts, communications, trade and culture. There is a mass movement of people and a growing sophistication of global economic networks, while the world is politically and territorially divided into states there are great inequalities between them. Through the international learning experience at APU, students will become more prepared to become global leaders by interacting with students who come from different cultural backgrounds, as we promote cultural sensitivity and cultural exchange within our multinational students' community.

The Aims of the APU Business, Management, Marketing & Tourism Programmes are to:

  • Facilitate your progression, both academic and practical, by developing knowledge, key skills and the capacity for independent and lifelong learning.
  • Develop your skills in innovation, ingenuity and integration as well as problem-solving and decision-making in a business context which reflects the particular focus of the programme e.g. Business Management, Human Resource Management, International Business Management, E-Business, Tourism and Marketing.
  • Maintaining effective communication skill.
  • Help you develop a Personal Development Portfolio to support your career aspirations.
  • Provide a stimulating and accessible course of study that gives you a sound grasp of business knowledge & analysis and contemporary business issues which you can develop and apply in your future employment.
The Five "I"s Model

1: INNOVATION

through the design of curriculum, the module content and the learning approaches

2: INTEGRATION

through developing your capabilities to interrelate knowledge and to work in multidisciplinary teams

3: INFORMATION

through developing your knowledge and also your abilities to communicate effectively and persuasively

4: INTERACTIVITY

through the use of group work to develop your teamwork skills and through the use of technology to achieve interactivity of devices and people

5: IMAGINATION

in relation to new products, ideas, applications and solutions

Professional Recognitions:

The Malaysian Institute of Chartered Secretaries and Administrators (MAISCA)

APU degrees enable graduates to satisfy educational requirements of professional registration. Upon successful completion of Bachelor Degrees in Business Management, Human Resource Management and International Business Management, students are eligible for 9-10 subjects (out of 16 subjects) exemption from the MAICSA Professional Diploma in Corporate Administration (PDCA) and MAICSA International Qualifying Scheme (IQS). The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) was founded in 1959 as an affiliated body to The Institute of Chartered Secretaries and Administrators (ICSA) in the United Kingdom. It is now one of the nine Divisions of ICSA worldwide, having achieved a Division status in 2001. Malaysian Government has gazetted MAICSA as a prescribed body under Section 139(A) of the Companies Act 1965, which means that Associate and Fellow members of MAICSA can automatically act as company secretaries without having to apply for a licence from the Companies Commission of Malaysia (CCM).

  

Malaysian Association of Company Secretaries (MACS)

In addition, upon successful completion of BA (Hons) in Business Management, BA (Hons) in International Business Management and BA (Hons) in Human Resource Management, graduates are eligible for 10 papers (out of 16 papers) exemptions from Malaysian Association of Company Secretaries’ Professional Examination. Malaysian Association of Company Secretaries (MACS) is an independent, self-regulating local professional body established and registered under the Societies Act 1966 on the 30th November 1989 and has been an approved body under Fourth Schedule of the Companies Act, 2016. Fellows and full members of the Association are qualified to practise as Certified Company Secretaries.

  

Chartered Institute of Management Accountants (CIMA)

Upon successful completion of BA (Hons) in Business Management and BA (Hons) in International Business Management, graduates are entitled to a 4-paper exemption out of 16 papers from Chartered Institute of Management Accountants (CIMA). CIMA is the world’s largest professional body of management accountants. Its unique blend of management accounting, financial accounting and business-focused subjects produces competent and confident Chartered Global Management Accountant who can lead their organisations to sustainable success.

Business, Management, Marketing & Tourism

Undergraduate Study Areas: