Business, Management, Marketing & Tourism

In an era of global transformation the demands placed upon business leaders to provide leadership and insights have become imperative. The Business School at APU prepares students for a role that gives them an industry relevant edge. At the School of Business & Management at APU, we continually demonstrate high quality international curriculum through our portfolio of Business Management, Accounting and Finance Degrees at both undergraduate and post graduate levels. With a mission to develop global ready graduates, our teaching faculty engages in industry relevant research that embodies academic rigour and forward thinking to prepare our graduates towards a rewarding career.

Business Management

In an era of global transformation, the demands placed upon business leaders to provide leadership and insights have become imperative. The Business & Management programmes at APU prepare students for a role that gives them an industry-relevant edge.

Marketing & Tourism

These courses involve a wide range of subjects relevant to marketing, communications, tourism and hospitality from both the macro (global) and micro (organization) perspectives. Here at APU, we train our students to be confident and communicative through practical learning experiences such as industry visits, campaign planning and tour planning that are incorporated within the syllabus.

Media & Communication Studies

Media & Communication Studies explore on getting the right messages across, be it mass communications or corporate communications. You will be trained under an internationalised & diverse environment on the concepts & applications of communication techniques, as well as strategies that can shape you into competent communications professionals.

International Relations

International Relations is an exciting and important discipline of study. It addresses key issues associated with the way countries of the world co-exist in the face of rapid change. We are seeing huge technological changes that affect conflicts, communications, trade and culture. There is a mass movement of people and a growing sophistication of global economic networks, while the world is politically and territorially divided into states there are great inequalities between them. Through the international learning experience at APU, students will become more prepared to become global leaders by interacting with students who come from different cultural backgrounds, as we promote cultural sensitivity and cultural exchange within our multinational students' community.

The Aims of the APU Business, Management, Marketing & Tourism Programmes are to:

• Facilitate your progression, both academic and practical, by developing knowledge, key skills and the capacity for independent and lifelong learning.
• Develop your skills in innovation, ingenuity and integration as well as problem-solving and decision-making in a business context which reflects the particular focus of the programme e.g. Business Management, Human Resource Management, International Business Management, E-Business, Tourism and Marketing.
• Maintaining effective communication skill.
• Help you develop a Personal Development Portfolio to support your career aspirations.
• Provide a stimulating and accessible course of study that gives you a sound grasp of business knowledge & analysis and contemporary business issues which you can develop and apply in your future employment.

Professional Recognitions:

• BA (Hons) in Business Management
• BA (Hons) in Business Management with a specialism in E-Business
• BA (Hons) in Business Management with a specialism in Digital Leadership
• BA (Hons) Human Resource Management
• BA (Hons) in International Business Management
• BA (Hons) in Marketing Management
• BA (Hons) in Marketing Management with a specialism in Digital Marketing
• BA (Hons) in Tourism Management

Undergraduate Study Areas:

• Computing, Technology & Games Development
• Design, Advertising & Animation
• Accounting, Banking, Finance and Actuarial
• Engineering
• Media, International Relations & Psychology