In an era of global transformation the demands placed upon business leaders to provide leadership and insights have become imperative. The Business School at APU prepares students for a role that gives them an industry relevant edge. At the School of Business & Management at APU, we continually demonstrate high quality international curriculum through our portfolio of Business Management, Accounting and Finance Degrees at both undergraduate and post graduate levels. With a mission to develop global ready graduates, our teaching faculty engages in industry relevant research that embodies academic rigour and forward thinking to prepare our graduates towards a rewarding career.
Business Management
In an era of global transformation, the demands placed upon business leaders to provide leadership and insights have become imperative. The Business & Management programmes at APU prepare students for a role that gives them an industry-relevant edge.
Marketing & Tourism
These courses involve a wide range of subjects relevant to marketing, communications, tourism and hospitality from both the macro (global) and micro (organization) perspectives. Here at APU, we train our students to be confident and communicative through practical learning experiences such as industry visits, campaign planning and tour planning that are incorporated within the syllabus.
Media & Communication Studies
Media & Communication Studies explore on getting the right messages across, be it mass communications or corporate communications. You will be trained under an internationalised & diverse environment on the concepts & applications of communication techniques, as well as strategies that can shape you into competent communications professionals.
International Relations
International Relations is an exciting and important discipline of study. It addresses key issues associated with the way countries of the world co-exist in the face of rapid change. We are seeing huge technological changes that affect conflicts, communications, trade and culture. There is a mass movement of people and a growing sophistication of global economic networks, while the world is politically and territorially divided into states there are great inequalities between them. Through the international learning experience at APU, students will become more prepared to become global leaders by interacting with students who come from different cultural backgrounds, as we promote cultural sensitivity and cultural exchange within our multinational students' community.
The Aims of the APU Business, Management, Marketing & Tourism Programmes are to:
The Five "I"s Model | |
1: INNOVATION | through the design of curriculum, the module content and the learning approaches |
2: INTEGRATION | through developing your capabilities to interrelate knowledge and to work in multidisciplinary teams |
3: INFORMATION | through developing your knowledge and also your abilities to communicate effectively and persuasively |
4: INTERACTIVITY | through the use of group work to develop your teamwork skills and through the use of technology to achieve interactivity of devices and people |
5: IMAGINATION | in relation to new products, ideas, applications and solutions |
Professional Recognitions:
| The Malaysian Institute of Chartered Secretaries and Administrators (MAISCA) |
| Malaysian Association of Company Secretaries (MACS) |
| Chartered Institute of Management Accountants (CIMA) |
Business, Management, Marketing & Tourism |
Undergraduate Study Areas: