Business, Management, Marketing & Tourism

In an era of global transformation the demands placed upon business leaders to provide leadership and insights have become imperative. The Business School at APU prepares students for a role that gives them an industry relevant edge. At the School of Business & Management at APU, we continually demonstrate high quality international curriculum through our portfolio of Business Management, Accounting and Finance Degrees at both undergraduate and post graduate levels. With a mission to develop global ready graduates, our teaching faculty engages in industry relevant research that embodies academic rigour and forward thinking to prepare our graduates towards a rewarding career.

Business Management

In an era of global transformation, the demands placed upon business leaders to provide leadership and insights have become imperative. The Business & Management programmes at APU prepare students for a role that gives them an industry-relevant edge.

Marketing & Tourism

These courses involve a wide range of subjects relevant to marketing, communications, tourism and hospitality from both the macro (global) and micro (organization) perspectives. Here at APU, we train our students to be confident and communicative through practical learning experiences such as industry visits, campaign planning and tour planning that are incorporated within the syllabus.

Media & Communication Studies

Media & Communication Studies explore on getting the right messages across, be it mass communications or corporate communications. You will be trained under an internationalised & diverse environment on the concepts & applications of communication techniques, as well as strategies that can shape you into competent communications professionals.

International Relations

International Relations is an exciting and important discipline of study. It addresses key issues associated with the way countries of the world co-exist in the face of rapid change. We are seeing huge technological changes that affect conflicts, communications, trade and culture. There is a mass movement of people and a growing sophistication of global economic networks, while the world is politically and territorially divided into states there are great inequalities between them. Through the international learning experience at APU, students will become more prepared to become global leaders by interacting with students who come from different cultural backgrounds, as we promote cultural sensitivity and cultural exchange within our multinational students' community.

The Aims of the APU Business, Management, Marketing & Tourism Programmes are to:

• Facilitate your progression, both academic and practical, by developing knowledge, key skills and the capacity for independent and lifelong learning.
• Develop your skills in innovation, ingenuity and integration as well as problem-solving and decision-making in a business context which reflects the particular focus of the programme e.g. Business Management, Human Resource Management, International Business Management, E-Business, Tourism and Marketing.
• Maintaining effective communication skill.
• Help you develop a Personal Development Portfolio to support your career aspirations.
• Provide a stimulating and accessible course of study that gives you a sound grasp of business knowledge & analysis and contemporary business issues which you can develop and apply in your future employment.

Professional Recognitions:

Future proof your career and land that dream job:

	CMI is the Chartered Management Institute, dedicated to increasing the number of professionally qualified managers and leaders. CMI works with education providers to inspire students to unleash their potential and become skilled, confident and successful managers and leaders identified by their Chartered status.

Benefits for CMI Accreditation & Dual Certificate:

APU Students will become CMI Affiliate Members for the duration of their course, and will be benefited with:

• Access to CMI’s online learning portal - More than 1,000 journal articles, e-books, and practical digital resources to enhance learning.
• Career Development Centre: Full access to online career development portal, enabling students to obtain free CV reviews, online interview training, online skills development as well as access to thousands of jobs and internships.
• Mentoring Service: All students can benefit from a CMI mentor to support their studies or career aspirations subject to the availability of mentors.
• Fast-Track to Chartered Manager Status (after 3 years), and future CMI Fellow Status (after 10 years).
• Students are able to receive a “Dual” CMI certificate for approved modules.

Benefits to the Student of a Dual Accredited Degree

You are One Step Ahead in Your Career Already

The course you have chosen maps directly to CMI modules giving you an insight into what good management and leadership looks like during your time at university. These skills sets you on a clear career differentiator on graduation and boost your employability.

Research carried out by CMI found that the top 3 skills employers of first time managers look for are management of:

Stand Out from the Crowd and Get That Job !

• BA (Hons) in Business Management
• BA (Hons) in Business Management with a specialism in E-Business
• BA (Hons) in Business Management with a specialism in Digital Leadership
• BA (Hons) Human Resource Management
• BA (Hons) in International Business Management
• BA (Hons) in Marketing Management
• BA (Hons) in Marketing Management with a specialism in Digital Marketing
• BA (Hons) in Tourism Management

Undergraduate Study Areas:

• Computing, Technology & Games Development
• Design, Advertising & Animation
• Accounting, Banking, Finance and Actuarial
• Engineering
• Media, International Relations & Psychology