Master of Science in International Business Communications | Asia Pacific University (APU)

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Master of Science in International Business Communications

Duration:

Full time (12+ months)

Award:

Asia Pacific University (APU)

Intake:

Full-time:

25 Nov 2019

This programme is specifically designed to provide:

  • A broad and extensive knowledge of international and intercultural communication.
  • An overall understanding on how culture affects communication.

Admission Requirements

  • Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
  • Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.
  • English Requirements: IELTS 6.0

English Requirements (only applicable to International Student)
Please note that under Ministry of Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment. Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country. Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).


Who should attend

The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.

The Benefits of This Programme

On successful completion of this programme, you will be able to :

  • Develop skills to be employed in an advisory or practical managerial capacity in international communications.
  • Manage business and corporate communication in multinational business environments.
  • Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
  • Interact effectively & responsibly with individuals and organisations in this context
  • Demonstrate ethical behaviour through appropriate communication in a international environment.
  • Build perceptiveness, transparency and capability to communicate in a unfamiliar cultural context.
  • Develop the ability to conduct an interdisciplinary analysis of business communications in an international environment.
  • Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.

Modules & Project / Dissertation

The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to communicating in an international business context. The modules equip existing professionals with highly developed capabilities in relation to innovation, integration of ideas and concepts in business communications.

Modules
  • Communication Theory and Practice
  • Business Communication Research and Audit
  • Intercultural Communication in Business
  • Integrated Marketing Communications
  • Planning Business Communications Campaigns
  • Marketing and Sustainability in the Age of Globalisation
  • New Media Industries and Technologies
  • International Business Communications and Competencies
  • Research Methodology
  • Technology, Culture and People: A Global Perspective
  • Project

Project

You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.


Career Options:

  • International Communication Manager
  • Event Manager
  • Business Communication Advisor
  • Intercultural Consultant
  • Facilitator
  • Spokesperson
  • PR & Communications Manager
  • Global Marketing Manager
  • International Development Manager
  • Media Relations Manager
  • Communications Specialist
  • Sales & Marketing Manage

Course Fees: 

Malaysian Students

International Students

RM 29,500 

RM 36,800 (USD 9,200) 

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees.

(R/340/7/0117)(03/22)(MQA/FA0761)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.