Bachelor of Arts (Honours) in Media and Communication Studies

Duration:
3 Years (6 Semesters)

Awarded by:
APU, Malaysia

Intakes:
17 Mar 2021 | 31 May 2021
21 Sep 2021

APU-DMU DUAL DEGREE PROGRAMME

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE

ADMISSION REQUIREMENTS

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM	• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
A-LEVEL	• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.
UEC	• 5 Grade B’s in UEC including English.
MATRICULATION/ FOUNDATION	• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA	• Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS	• IELTS : 5.0 • TOEFL IBT : 35-45 • Pearson (PTE) : 36 • MUET : Band 3 For more information please click HERE

PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

Knowledgeable with some practical and technical expertise in media and communication discipline in-line with the industry requirement.
Effective in communication and demonstrate good leadership quality in an organization.
Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.
Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancement in the area of media and communication.

DEGREE LEVEL 1

Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Contemporary Media Studies, Principles of Public Relations, Digital Illustration and, Marketing Fundamentals, Consumer Behaviour and Creative Practice.

COMMON MODULES
Intercultural Communication Introduction to Graphic Design Digital Illustration	Marketing Fundamentals, Consumer Behaviour and Creative Practice

SPECIALISED MODULES
Core Concepts in Communication Theories Principles of Advertising	Contemporary Media Studies Principles of Public Relations

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of mass media tools, and the specialized communication skills to be applied in the media and communication industry. We will further nurture their creativity and innovation as well as independent learning to prepare them for the contemporary media environment.

COMMON MODULES
Visual Culture	Managing Creativity and Innovation

SPECIALISED MODULES
Strategic Event Planning and Management Public Relations Strategies and Tactics Social Media	Researching Media and Communication Journalism

ELECTIVE MODULES (CHOOSE 1)
Political Communication	Digital and Experiential Advertising

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity to specialise in a particular media area and to develop superior skills in communication practice and innovative creative outputs. A final year project requires them to take a hands on media and communication project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to combine media knowledge and communication skills, critical thinking and analytical skills to produce a personal achievement portfolio.

COMMON MODULES
Crisis Communications

SPECIALISED MODULES
Persuasive Copywriting Audiences and Fandom Investigations in Media and Communication Studies	Broadcast Journalism Global Advertising Practices Media and Communication Project

ELECTIVE MODULES (CHOOSE 1)
Communication Audit and Strategy	Integrated Marketing Communications Practice

MQA COMPULSORY SUBJECTS*

Ethnic Relations (M’sian Students) Islamic & Asian Civilisation (M’sian Students) Malaysian Studies (Int’l Students) Malay Communication Language (Int’l Students)	Workplace Professional Communication Skills Employee & Employment Trends Co-Curriculum
(All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)*

CAREER OPTIONS

Journalist
Copywriters
Communications Executive
Brand Manager
Campaign Development Manager
Advertising and Promotion Executive
Media Sales Executive

Social Media Strategist
Social Media Manager
Digital Media Producer
Brand Communication Specialist
Content Developer
Marketing Coordinator
Digital Content Writer

COURSE FEES

Malaysian Students	International Students
Year 1: RM 25,400 Year 2: RM 25,800 Year 3: RM 26,800 Total: RM 78,000	Year 1: RM 28,600 (USD 7,330) Year 2: RM 29,700 (USD 7,615) Year 3: RM 29,900 (USD 7,670) Total: RM 88,200 (USD 22,615)

* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

(N/321/6/0249)(11/24)(MQA/PA12316)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.

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Bachelor of Arts (Honours) in Media and Communication Studies