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Bachelor of Arts (Honours) in Media and Communication Studies
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APU-DMU DUAL DEGREE PROGRAMME
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MORE THAN JUST A MEDIA AND COMMUNICATION STUDIES DEGREE
 | You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Media and Communication Studies will have the option to also opt-in for a CMI L5 Award in Management and Leadership which will be awarded subject to moderation by CMI. |
ADMISSION REQUIREMENTS
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC including English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent. |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA | • A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
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The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS | • IELTS : 5.0 |
PROGRAMME OUTLINE
This programme is specifically designed to provide students with:
- Knowledgeable with some practical and technical expertise in media and communication discipline in-line with the industry requirement.
- Effective in communication and demonstrate good leadership quality in an organisation.
- Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.
- Able to demonstrate entrepreneurship skills and recognise the need of lifelong learning for successful career advancement in the area of media and communication.
DEGREE LEVEL 1 |
Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Principles of Advertising, Contemporary Media Studies, Public Relations 1 and Public Relations 2, and Marketing Fundamentals, Consumer Behaviour and Creative Practice.
COMMON MODULES | |
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SPECIALISED MODULES | |
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DEGREE LEVEL 2 |
A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of mass media tools, and the specialised communication skills to be applied in the media and communication industry. We will further nurture their creativity and innovation as well as independent learning to prepare them for the contemporary media environment.
COMMON MODULES | |
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SPECIALISED MODULES | |
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ELECTIVE MODULES (CHOOSE 1) | |
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INTERNSHIP (16 WEEKS) |
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3 |
Students will make use of their previous studies and industrial experience to extend their familiarity to specialise in a particular media area and to develop superior skills in communication practice and innovative creative outputs. A final year project requires them to take a hands on media and communication project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to combine media knowledge and communication skills, critical thinking and analytical skills to produce a personal achievement portfolio.
COMMON MODULES | |
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SPECIALISED MODULES | |
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ELECTIVE MODULES (CHOOSE 1) | |
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MQA COMPULSORY SUBJECTS* |
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(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.) | |
CAREER OPTIONS
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APU’s Media & Communication Studies encompasses both traditional and digital communication techniques, which allow students to keep up with the latest communication trends and learn how to cope with modern world intercultural communication challenges.
Throughout your journey in the Bachelor of Arts (Honours) in Media and Communication Studies programme, you will be equipped with the necessary skills and knowledge for you to kickstart your future careers in Journalism, Public Relations, Advertising, Communications, Social Media and more.
| Organisations are looking for a diverse range of digital talent in view of technological developments and its high adoption rate. In 2017, 7% of Malaysia’s GDP was from digital products, which is expected to grow more than 6 times by 2021. Source: Microsoft, Digital Transformation to Contribute USD 10 Billion to Malaysia GDP by 2021 |
COURSE FEES
Malaysian Students | International Students |
Year 1: RM 31,000 | Year 1: RM 32,000 (USD 8,000) |
* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION
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(R/0323/6/0009)(11/29)(MQA/FA12316) |
| All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |
Bachelor of Arts (Honours) Programme |