Duration: Full time (12-18 months) | Dual Degree Award: Asia Pacific University (APU), Malaysia & Staffordshire University, UK | Intake: Full-time: |
This programme is specifically designed to provide:
Admission Requirements
Bachelor’s degree with minimum CGPA of 2.75 or equivalent as acceptable by the Senate.
Bachelor’s degree not meeting CGPA 2.75 but above CGPA 2.50; can be accepted provided that candidates have at least 5 years of working experience in a relevant field.
Who should attend
The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing
the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed or those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.
The Benefits of This Programme
On successful completion of this programme, you will be able to :
Modules & Project / Dissertation
The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multicultural setting. Students learn the importance of defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully.
Modules |
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Dissertation
You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. Either route will require you to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.
Course Fees:
Malaysian Students | International Students |
RM 29,500 + £250 | RM 36,800 (USD 9,560) + £250 |
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees.
KPT/JPS(R/342/7/0118)(MQA/FA0760)03/22 |
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement. |