BA (Hons) in Digital Advertising

MORE THAN JUST A DIGITAL ADVERTISING DEGREE

ADMISSION REQUIREMENTS

Equivalent qualification and / or experience which is recognised by the Senate / institution.

PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

• Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
• Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
• Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills.

A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning.

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry.

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. This programme is designed to:

• Broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this knowledge in the industries. 
• Gaining in-depth knowledge of digital advertising technologies to further develop competence and ability to apply them as an integral part of the programme.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will also be added to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

ADVERTISING STUDIO

CAREER OPTIONS

COURSE FEES

* Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.