BA (Hons) Digital Advertising | Asia Pacific University (APU)

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BA (Hons) Digital Advertising

Duration:
3 Years (6 Semesters)

Award:
APU, Malaysia

Intakes:
Portfolio 16 Mar 2020  |  Intake 28 April 2020
Portfolio 5 Oct 2020  |  Intake 10 Nov 2020

This programme is specifically designed to provide:

  • Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
  • Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
  • Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Admission Requirements:

ProgrammesGeneral Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPMA Pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects.

A-LEVEL

2 Passes in A-Level in any 2 subjects, and a Pass in English at SPM/O-Level/IGCSE or its equivalent.

UEC

5 Grade B’s in UEC.

MATRICULATION/ FOUNDATION

Successful completion of the APU Foundation/ Matriculation with CGPA 2.0 and above.

DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMA

A Diploma in Animation or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.


Any other Diploma in creative programme with a minimum CGPA of 2.50 may be admitted subject to a rigorous internal assessment process.


Note: Another qualification recognized as equivalent. 

ENGLISH REQUIREMENTS

International Students

ProgrammesGeneral Requirements
FOUNDATION AND DIPLOMA PROGRAMMES • IELTS : 4.0 
• TOEFL PBT : 397
• TOEFL IBT : 30-31
• Pearson (PTE) : 30
• MUET : Band 2
BACHELOR (HONS) DEGREE PROGRAMMES• IELTS : 5.0 
• TOEFL PBT : 410-417 
• TOEFL IBT : 35-45
• Pearson (PTE) : 36
• MUET : Band 3 

Please note that under Ministry of Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents. 

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).


What You Will Study:

DEGREE LEVEL 1

Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills.

Common Modules

  • Introduction to Graphic Design
  • Informing the Masses:Advertising and the Media in the 21st Century
  • Creative Project
  • Client Brief Concept
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Project Management
  • Digital Illustration Techniques

Elective Modules (choose 1)

  • Trends and Visual Thinking
  • Motion Graphics

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning.

Common Modules

  • Advertising: Industry, Culture and Practice
  • Professional Practice: Client and Agency Management
  • Brand Strategy and Application
  • Advertising: Media Planning and Purchasing
  • Creativity and Innovation
  • Visual Culture

Elective Modules (choose 2)

  • From Script to Screen
  • Digital Film Production
  • Copywriting and Creative Direction
  • Digital and Experiential Advertising

INTERNSHIP (12 weeks)

Students will undertake a short Internship/ Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry.

Common Modules

  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Research Project Report
  • Exhibition Design
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project
  • Design Futures

MQA Compulsory Subjects*

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Malaysia Development
  • Employability Skills

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)


Extra Information:

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in-depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

The Digital Advertising programme will give students the opportunity to produce work that is of an industry standard which can be implemented in various client campaigns. Whether they want to work in a creative team, be a copywriter, account planner or brand manager, they will gain vital hands-on experience that is highly attractive to future employers. Students will learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.


Career Options:

  • Digital Advertising Executive
  • Digital Content Creator
  • Brand Communicator
  • Marketing Executive
  • Media Planner
  • Account Manager
  • Social Media Executive
  • Visual Designer
  • Copywriter
  • Art Director

Course Fees:

Malaysian StudentsInternational Students

Year 1: RM 27,300
Year 2: RM 28,800
Year 3: RM 29,700
Total: RM 85,800

Year 1: RM 27,600 (USD 6,900)
Year 2: RM 28,900 (USD 7,230)
Year 3: RM 29,900 (USD 7,480)
Total: RM 86,400 (USD 21,610)

* Fees stated above do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.


(N/213/6/0344)(07/24)(MQA/PA11897)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.