BA (Hons) in Business Management with a specialism in Digital Leadership | Asia Pacific University (APU)

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BA (Hons) in Business Management with a specialism in Digital Leadership

Duration:
3 Years (6 Semesters)

Award:
APU, Malaysia

Intakes:
29 Sep 2020
26 Nov 2020
25 Feb 2021

Digital Transformation for IR4.0

This programme is specifically designed to provide students with:

  • A broad range of digital technologies, knowledge and skills for digital business transformation and nurture digital leaders or e-entrepreneurs for the future economic.
  • Necessary knowledge and contents on the most in-demand skills in digital leadership, namely digital transformation, digital marketing, digital execution, digital finance.

Admission Requirements:

General Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-LEVEL• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC• 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0).
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA • Successful completion of the APU/APIIT Diploma or
• 
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

ENGLISH REQUIREMENTS

International Students

ProgrammesGeneral Requirements

BA (Hons) in Business Management

• IELTS : 5.5
• TOEFL PBT : 550
• TOEFL IBT : 46-59
• Pearson (PTE) : 42 
• MUET : Band 4

Please note that under Ministry of Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).


What You Will Study:

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Common Modules

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communication Skills
  • Fundamentals of Entrepreneurship
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Business Economics
DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum, in which students will gain deep insight and skills on how digital technologies and business models are radically changing competitive dynamics across industries. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the future digital workplace.

Common ModulesSpecialised Module
  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Operations Management
  • Business Research Methods
  • Integrated Business Process with SAP ERP
  • E-Business Management
  • Leading Digital Business Transformation
  • Digital Marketing
  • Critical Thinking in Management
  • E-Commerce
Elective Modules (Choose 2)
  • Managing Finance OR Financial Management
  • Commercial Law OR Company Law
INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling practical and current issues of digitalisation in business world. Students will gain solid understanding on the contemporary phenomena of digitalisation, mechanisms for analysing the implications of digitalisation, and the solutions to deal with change in complex environment. A final year project requires them to explore a topic individually in which they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common ModulesSpecialised Module
  • Strategic Management
  • Asian Economics
  • Entrepreneurship
  • Contemporary Management
  • Digital Finance
  • Digital Strategy and Analytics
  • Investigation in Digital Leadership
  • Digital Execution
  • Digital Leadership Project
Elective Modules (Choose 2)
  • Corporate Finance OR Building Customer Relationship
  • Strategic Marketing Planning OR Innovation Management and New Product Development

Note: The specialism will appear only in the academic transcript.

MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)


Career Options:

Graduates will be prepared for a career that extends beyond traditional positions in consulting and corporate strategy departments. As digitalisation enters ever more spheres of the business ecosystem and the society, the potential is there for jobs and business opportunities to be created for specific situations. Graduate may take up a career in :

  • Digital Lead
  • Business IT Analyst
  • Digital Transformation Manager
  • Digital Strategist
  • Digital Technology Consultant
  • Digital Designer
  • E-Entrepreneurs

Course Fees:

Malaysian Student FeesInternational Student Fees

Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)

* Fees stated above do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.


MQA Accreditations:

(R/345/6/0753) (08/20) (A6223)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.