BA (Hons) in Marketing Management | Asia Pacific University (APU)

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BA (Hons) in Marketing Management

Duration:
3 Years (6 Semesters)

Award:
APU, Malaysia

Intakes:
25 Feb 2020
28 Apr 2020

22 Sep 2020

This programme is specifically designed to provide:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
  • Exposure to how the marketing discipline makes its impact in a variety of contexts.

Admission Requirements:

ProgrammesGeneral Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
A-LEVEL• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
UEC• 5 Grade B’s in UEC including English.
MATRICULATION/ FOUNDATION• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA • Successful completion of the APU Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

ENGLISH REQUIREMENTS

International Students (only applicable to International Students)

ProgrammesGeneral Requirements
FOUNDATION AND DIPLOMA PROGRAMMES

BA (Hons) in Tourism Management
BA (Hons) in International Relations
• IELTS : 5.0 
• TOEFL PBT : 410-413 
• TOEFL IBT : 34 
• Pearson (PTE) : 36
• MUET : Band 3
BACHELOR (HONS) DEGREE PROGRAMMES

Bachelor (Hons) Degree Programmes
• IELTS : 5.5
• TOEFL PBT : 550
• TOEFL IBT : 46-59
• Pearson (PTE) : 42 
• MUET : Band 4

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).


What You Will Study:

DEGREE LEVEL 1

Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.

The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for
independent learning are also introduced.

Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

DEGREE LEVEL 2

The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for enterprise, performance and problem-solving.

Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.

Common Modules

Specialised Modules
  • Behavioral Science in the Organisation
  • Business Ethics and Governance
  • Creativity and Innovation
  • Critical Thinking in Management
  • International Cultures and Communications
  • Business Research Methods
  • Marketing Intelligence and Research
  • Integrated Marketing Communication 1
  • B2B Marketing
  • E-Marketing
  • Delivering Customer Value
  • Consumer Behaviour

INTERNSHIP (16 WEEKS)

After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Marketing Management.

DEGREE LEVEL 3

The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available. Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles. The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.

The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.

Specialised Modules

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Leadership Theory and Practice
  • Retail Marketing Management
  • Strategic Marketing Planning
MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)                                 
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)


Career Options:

  • Advertising & Promotions Manager
  • Brand Manager
  • Customer Service Manager
  • Marketing Manager
  • Retail Manager
  • Sales Manager
  • Marketing Specialist
  • Product Manager
  • Director Marketing
  • Content Marketing Specialist

Course Fees:

Malaysian Students

International Students

Year 1: RM 26,700
Year 2: RM 28,200
Year 3: RM 29,400
Total: RM 84,300

Year 1: RM 27,600 (USD 6,900)
Year 2: RM 28,900 (USD 7,230)
Year 3: RM 29,900 (USD 7,480)
Total: RM 86,400 (USD 21,610)

* Fees stated above do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.

(R/342/6/0126)(03/20)(A6225)

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.