BSc (Hons) in Media Informatics

This programme is specifically designed to provide:

• The skills and abilities required to develop effective interactive multimedia applications.
• A thorough understanding of issues in the areas of user interface design and human computer interaction.
• An understanding of the nature of mass media, multimedia, and marketing communications.

LEVEL 1

Level 1 is common to both the BA (Hons) in Media Marketing and the BSc (Hons) in Media Informatics, and is designed to make an informed choice between these two degrees at Level 2. This level introduces you to new media aspects of business, communication, and multimedia. Skills relevant to the general environment of business
and IT are introduced, along with important and relevant skills for independent learning.

Common Modules with BA (Hons) in Media Marketing

• Audio Visual Technology
• Business & Communication Skills
• Computing & IT in the Workplace
• Interactive Media & Web Design Technology
• Introduction to Interactive Scripting
• Introduction to Management
• Introduction to Theories of Media and Culture
• Marketing
• Mass Media to Multimedia
• Understanding the Press

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

LEVEL 2

Compared with the BA (Hons) in Media Marketing there is a greater emphasis on multimedia techniques and tools. You will learn essential aspects of marketing communications, with a particular emphasis on writing and the use of modern media for communications and promoting. Along with independent learning, a common theme in all APU ICT awards is fostering creativity and innovation in individuals and teams. These themes are the specific focus of the Creativity & Innovation and Research Methods modules.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

• Advertising
• B2B Marketing
• Multimedia for Presenting and Promoting
• New Creative Media Industries
• Public Relations
• Research Methods
• Script Writing for Radio & TV

Specialised Modules

• Creativity & Innovation
• Developing Interactive Multimedia
• Icon and Time Based Multimedia
• Professional & Enterprise Development
• Visual Communication

LEVEL 3

At this level there is further development of relevant technical skills and the ability to apply these skills with strong critical thinking and analysis. Specialised modules in multimedia, animation, and usability give you in depth understanding of the technologies as well as the requirements and options for design and implementation.  Alongside this you will gain further understanding of the nature of media and marketing communications, and the practical uses and problems of multimedia.

The Media Informatics Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

Common Modules

• Audiences, Consumption and Technology
• Copywriting
• Integrated Marketing Communications
• Media, Ethics and Politics
• Strategic Marketing Planning
• Video Recording & Production

Specialised Modules

• Advanced Multimedia
• HCI and Usability
• Investigations in Media Informatics
• Media Informatics Project
• Multimedia Techniques For Animation, Games & Film Effects

CAREERS IN MEDIA INFORMATICS

Employment options include advertising, promotions and PR, as well as the press and broadcast organisations. Functional areas include creative, media production (pre and post), sales and customer service.