APU Students Visit Tourism Malaysia to Gain On-Site Learning Experience

As part of their effort to expose students to “first-hand” learning experiences that focus on the robust tourism and services industry, 48 students and 8 lecturers from the School of Marketing and Media participated in an educational study trip to the Ministry of Tourism & Culture in Putrajaya recently.
 

The highlight of the trip was an informative briefing by YBhg Dato Haji Azizan Noordin, Deputy Director-General (promotion), Tourism Malaysia on marketing and promotions, advertising creatives and updates on the current tourism scenario in Malaysia. After that, the group of lecturers and students were brought on a tour to the Ministry of Tourism’s Resource Centre, in which they had the opportunity to browse through archived documents and collections to further understand the operations of the ministry.